Home » Google Ads Search Advertising Exam » Karen has evaluated her Google Search Ads campaign’s optimization score after noticing that the campaign’s performance had slipped. The score is much lower than it was a month ago. She applies an optimization recommendation that surfaces in the Recommendations page. What will happen to her campaign’s optimization score?

Karen has evaluated her Google Search Ads campaign’s optimization score after noticing that the campaign’s performance had slipped. The score is much lower than it was a month ago. She applies an optimization recommendation that surfaces in the Recommendations page. What will happen to her campaign’s optimization score?

Karen’s campaign’s optimization score will improve upon acceptance of recommendation that surfaces in the Recommendations page.


  • It will improve upon acceptance.
  • It will gradually improve by the end of the week.
  • It will improve the end of the day.
  • It will improve by the end of the month.
  • The score isn’t affected by application of recommendations.
  • The score might increase or decrease depending on the recommendation.
  • The score will decrease upon accepting the recommendation.
  • The score will dynamically improve upon accepting recommendations.

The correct answer is: The score will dynamically improve upon accepting recommendations.

An optimization score is an estimate of how well your Google Ads account is set to perform. Optimization score runs from 0% to 100%, with 100% meaning that your account can perform at its full potential.

Each recommendation shows how much your optimization score will be impacted (in percentages) when you apply that recommendation. Applying or dismissing these recommendations changes the overall optimization score of your account.

Each recommendation shows how much your optimization score will be impacted (in percentages) when you apply that recommendation. Applying or dismissing these recommendations changes the overall optimization score of your account.

If she accepts an optimization recommendation from the available list. It will happen to her campaign’s optimization score:

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