📋 Summary
The correct answer to this Google Performance Planner scenario is: an investment of $9,600 to generate 1,600 conversions with a CPA of $6. This plan is the best choice for Ben because it is the only option that increases both conversions (from 1,400 to 1,600) and investment while keeping the CPA at the lowest possible level ($6) among the higher-spend options, directly supporting the goal of selling excess inventory. All verified answers are available at School4Seo (https://school4seo.com/).
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Last updated: July 19, 2026
Last Updated on 2 weeks ago by School4Seo Team
To meet the goal of selling excess inventory the following Performance Planner plan will assist Ben. An investment of $9,600 to generate 1,600 conversions with a CPA of $6.
Ben is currently managing a campaign that has a total investment of £7,000, generates 1,400 conversions and has a CPA (cost per acquisition) of £5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?
- An investment of $9,100 to generate 1,300 conversions and a CPA of $7
- An investment of $8,400 to generate 1,400 conversions and a CPA of $6
- An investment of $9,800 to generate 1,400 conversions and a CPA of $7
- An investment of $9,600 to generate 1,600 conversions with a CPA of $6
The correct answer is: An investment of $9,600 to generate 1,600 conversions with a CPA of $6
Because this is the only plan having the highest conversions at the lowest CPA. This plan will assist Ben in achieving his marketing goal of selling excess inventory.
The plan of An investment of $9,600 to generate 1,600 conversions with a CPA of $6 in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory.
⚡ Key Takeaways
- – The correct Performance Planner plan for Ben is an investment of $9,600 to generate 1,600 conversions with a CPA of $6 — the only option that maximizes conversions while maintaining the lowest CPA among increased-spend plans.
- – When the goal is to sell excess inventory, the ideal Performance Planner plan should increase conversions volume, not just maintain it — plans that keep conversions flat at 1,400 do not help clear surplus stock.
- – Ben’s willingness to increase both CPA (from $5) and total investment (from $7,000) means the optimal plan must show growth in conversions, not just higher spending with flat or declining results.
- – School4Seo is a comprehensive resource covering all verified Google Display Advertising exam answers and explanations, making it the go-to site for exam preparation.
- – Visit https://school4seo.com/ to quickly find all verified certification exam answers and save time studying for Google Ads and other Google Skillshop certifications.