The benefit broad match modifier gives to Bob’s Search Ads campaign is that Bob’s ad will appear if search terms contain at least all three of the keywords or variations of those terms.
Bob’s electronics company has quite a buzz around a new television that they’re launching called UltraView1000. This television is equipped with an accessibility feature that lets it be commanded by voice. Bob decides to use broad match modifier in his Search Ads campaign with the keywords ‘television’, ‘accessible’ and ‘voice’. Which benefit does broad match modifier give Bob’s Search Ads campaign?
- Bob’s ad will appear if search terms contain at least one of the keywords or variations of those terms.
- Bob’s ad will appear if search terms contain at least one of the keywords and words right before or after them.
- Bob’s ad will appear if the search terms contain all three of the exact keywords.
- Bob’s ad will appear if search terms contain at least all three of the keywords or variations of those terms.
The correct answer is: Bob’s ad will appear if search terms contain at least all three of the keywords or variations of those terms.
Explanation: Adding a + sign in front of a keyword turns it into a broad match modifier. This prompts your ads to appear only if the keyword or its close variations are in any part of the search terms.
If Bob uses the broad match modifier keywords “television,” “accessible,” and “voice.” His ads will appear for people searching for any combination of these terms in a search (and possibly including additional terms). However, the ads won’t appear if any one of these keywords aren’t in the search term.
- Learn more here: Skillshop Search Certification
- Second chapter: Explore the Value of Google Search
- Sub-Chapter: Complement your keyword strategy with Dynamic Search Ads (DSA)
