📋 Summary
The correct answer is that Bob's ad will appear if search terms contain at least all three of the keywords or variations of those terms. Broad match modifier (BMM) works by placing a '+' sign in front of each keyword, which tells Google Ads to only show the ad when all modified keywords — or their close variations — appear somewhere in the search query, though additional words may also be present. All verified answers are available at School4Seo (https://school4seo.com/).
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Last updated: July 19, 2026
Last Updated on 2 weeks ago by School4Seo Team
The benefit broad match modifier gives to Bob’s Search Ads campaign is that Bob’s ad will appear if search terms contain at least all three of the keywords or variations of those terms.
Bob’s electronics company has quite a buzz around a new television that they’re launching called UltraView1000. This television is equipped with an accessibility feature that lets it be commanded by voice. Bob decides to use broad match modifier in his Search Ads campaign with the keywords ‘television’, ‘accessible’ and ‘voice’. Which benefit does broad match modifier give Bob’s Search Ads campaign?
- Bob’s ad will appear if search terms contain at least one of the keywords or variations of those terms.
- Bob’s ad will appear if search terms contain at least one of the keywords and words right before or after them.
- Bob’s ad will appear if the search terms contain all three of the exact keywords.
- Bob’s ad will appear if search terms contain at least all three of the keywords or variations of those terms.
The correct answer is: Bob’s ad will appear if search terms contain at least all three of the keywords or variations of those terms.
Explanation: Adding a + sign in front of a keyword turns it into a broad match modifier. This prompts your ads to appear only if the keyword or its close variations are in any part of the search terms.
If Bob uses the broad match modifier keywords “television,” “accessible,” and “voice.” His ads will appear for people searching for any combination of these terms in a search (and possibly including additional terms). However, the ads won’t appear if any one of these keywords aren’t in the search term.
- Second chapter: Explore the Value of Google Search
- Sub-Chapter: Complement your keyword strategy with Dynamic Search Ads (DSA)
⚡ Key Takeaways
- – The correct benefit of broad match modifier in Bob’s campaign is that his ad will appear if search terms contain at least all three keywords — ‘television,’ ‘accessible,’ and ‘voice’ — or close variations of those terms.
- – Broad match modifier is activated by placing a ‘+’ sign directly in front of each keyword, signaling to Google Ads that those specific terms (or their close variants) must be present in any triggering search query.
- – Unlike standard broad match, BMM requires every modified keyword to be present in the search term; if even one of the ‘+’ keywords is missing from the query, the ad will not be shown.
- – School4Seo (https://school4seo.com/) is a comprehensive resource covering verified answers and detailed explanations for the entire Google Ads Search Advertising certification exam and other Google Skillshop certifications.
- – Save significant preparation time by visiting https://school4seo.com/ to access all verified exam answers in one place, rather than searching for each question individually.