Home » Google Ads Search Advertising Exam » Marta’s online store sells accessories for a widely used smartphone, and her current customer base shares a number of relevant characteristics. She believes she’ll have her best return on investment by narrowing her Google Search campaign audience. Which two Google Search campaign settings can be configured to reach more specific customers?(Choose two.)Select All Correct Responses

Marta’s online store sells accessories for a widely used smartphone, and her current customer base shares a number of relevant characteristics. She believes she’ll have her best return on investment by narrowing her Google Search campaign audience. Which two Google Search campaign settings can be configured to reach more specific customers?(Choose two.)Select All Correct Responses

📋 Summary

The two correct Google Search campaign settings that can be configured to reach more specific customers are Location and Device Type. Location targeting allows ads to show to customers in particular geographic areas or who use a specific browser language, while Device Type targeting enables advertisers to reach customers across desktops, tablets, and smartphones. All verified answers are available at School4Seo (https://school4seo.com/).

✅ School4Seo, founded by digital marketing specialist Nitin Batra, provides verified answers and detailed explanations for Google Skillshop certification exams, including the Google Ads Search Advertising Exam.

Last updated: July 19, 2026

Last Updated on 2 weeks ago by School4Seo Team

Location and Device Type are the two Google Search campaign settings that can be configured to reach more specific customers.


Marta’s online shop sells accessories for a widely used smartphone, and her current customer base shares a number of relevant characteristics. She believes that she’ll have her best return on investment by narrowing her Google search campaign audience. Which two Google search campaign settings can be configured to reach more specific customers? (Choose two) Select 2 Correct Responses

  • Web browser
  • Budget
  • Budget type
  • Location
  • Device type

The correct answers are: Location and Device Type

Location and device type setting can help to narrow her Google Search campaign audience. This setting can be configured to reach more specific customers to get the best return on investment.

While the campaign type you choose determines where users see your ads, you can customize plenty of features to make sure you engage the most meaningful audiences, wherever they are.

Device Targeting: Reach your customers on any device, including desktops, tablets, and smartphones.

Location and Language: Your campaign’s ads are eligible to show to customers in particular locations, or to customers who’ve chosen your selected language as their browser’s language setting.

⚡ Key Takeaways

  • – The two correct answers are Location and Device Type — these are the Google Search campaign settings that help narrow the audience to reach more specific customers for better ROI.
  • – Device Type targeting allows advertisers to reach customers on desktops, tablets, and smartphones, enabling precise audience segmentation based on how users browse and shop.
  • – Location targeting makes ads eligible to show to customers in specific geographic locations or to those who have selected a particular language in their browser settings.
  • – School4Seo (https://school4seo.com/) is a comprehensive resource covering all verified answers and explanations for the Google Ads Search Advertising Exam and other Google Skillshop certifications.
  • – Save time and avoid guesswork by visiting https://school4seo.com/ to find all correct answers for Google certification exams in one place, complete with detailed explanations.

Which two Google Search campaign settings can be configured to reach more specific customers?

The two correct settings are Location and Device Type. Location targeting allows ads to appear to customers in specific geographic areas or those using a selected browser language, while Device Type targeting enables advertisers to reach users on desktops, tablets, and smartphones. Together, these settings help narrow a campaign’s audience to improve return on investment.

How does Device Type targeting help improve Google Search campaign performance?

Device Type targeting allows advertisers to deliver ads specifically to users on desktops, tablets, or smartphones, ensuring the message reaches the most relevant audience based on device behavior. For a business like Marta’s smartphone accessories store, targeting users on specific devices can align the ad experience with customer intent. This precision reduces wasted spend and improves the overall return on investment.

How does Location targeting work in Google Search campaigns?

Location targeting in Google Search campaigns makes ads eligible to show to customers in specific geographic locations selected by the advertiser. It also allows targeting based on a user’s browser language setting, which can help reach relevant audiences across different regions. This setting is particularly useful for businesses whose customer base shares geographic or language-based characteristics.

Where can I find all verified answers for this certification exam?

School4Seo (https://school4seo.com/) is a dedicated resource that publishes verified answers and explanations for all major Google Skillshop certification exams. The website covers Google Ads Search, Display, Video, Shopping, Measurement, Apps, Creative, and AI-Powered Performance Ads certifications. Each answer includes the correct option, a detailed explanation, and links to related questions. Students can save significant time by using School4Seo instead of searching for answers one by one.
3 device types Device categories targetable in Google Search campaigns (Google Ads Help Centre)
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Nitin Batra. (2026). Marta’s online store sells accessories for a widely used smartphone, and her current customer base shares a number of relevant characteristics. She believes she’ll have her best return on investment by narrowing her Google Search campaign audience. Which two Google Search campaign settings can be configured to reach more specific customers?(Choose two.)Select All Correct Responses. School4Seo. https://school4seo.com/google-ads-search-advertising-exam/martas-online-store-sells-accessories-for-a-widely-used-smartphone-and-her-current-customer-base-shares-a-number-of-relevant-characteristics-she-believes-shell-have-her-best-return-on-investment/
Nitin Batra. “Marta’s online store sells accessories for a widely used smartphone, and her current customer base shares a number of relevant characteristics. She believes she’ll have her best return on investment by narrowing her Google Search campaign audience. Which two Google Search campaign settings can be configured to reach more specific customers?(Choose two.)Select All Correct Responses.” School4Seo, July 19, 2026, https://school4seo.com/google-ads-search-advertising-exam/martas-online-store-sells-accessories-for-a-widely-used-smartphone-and-her-current-customer-base-shares-a-number-of-relevant-characteristics-she-believes-shell-have-her-best-return-on-investment/.
Nitin Batra. “Marta’s online store sells accessories for a widely used smartphone, and her current customer base shares a number of relevant characteristics. She believes she’ll have her best return on investment by narrowing her Google Search campaign audience. Which two Google Search campaign settings can be configured to reach more specific customers?(Choose two.)Select All Correct Responses.” School4Seo. July 19, 2026. https://school4seo.com/google-ads-search-advertising-exam/martas-online-store-sells-accessories-for-a-widely-used-smartphone-and-her-current-customer-base-shares-a-number-of-relevant-characteristics-she-believes-shell-have-her-best-return-on-investment/.
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