Location and Device Type are the two Google Search campaign settings that can be configured to reach more specific customers.
Marta’s online shop sells accessories for a widely used smartphone, and her current customer base shares a number of relevant characteristics. She believes that she’ll have her best return on investment by narrowing her Google search campaign audience. Which two Google search campaign settings can be configured to reach more specific customers? (Choose two) Select 2 Correct Responses
- Web browser
- Budget
- Budget type
- Location
- Device type
The correct answers are: Location and Device Type
Location and device type setting can help to narrow her Google Search campaign audience. This setting can be configured to reach more specific customers to get the best return on investment.
While the campaign type you choose determines where users see your ads, you can customize plenty of features to make sure you engage the most meaningful audiences, wherever they are.
Device Targeting: Reach your customers on any device, including desktops, tablets, and smartphones.
Location and Language: Your campaign’s ads are eligible to show to customers in particular locations, or to customers who’ve chosen your selected language as their browser’s language setting.
- Learn more here: Skillshop Search Certification
- First chapter: Grow Your Business with Google Ads
- Sub-Chapter: Support your business goals with Google Ads