- Adding more specifics to the ad.
- Tweaking the speed of your website.
- Decreasing the bid for the ad.
- Cloning the ad multiple times.
Correct Answer is:
Adding more specifics to the ad
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You’ll want to make sure that your keywords are relevant to your product or service. That way, customers are more likely to click your ad as they search for specific terms, which can help improve your clickthrough rate (CTR) and Quality Score. Think about it: if you run a floor waxing business, you probably don’t want your ad showing to people searching for hair waxing salons.