Home » Google Ads Search Advertising Exam » An advertising executive takes over a Google Search ads campaign. On his Google Ads Recommendations page he notes that the campaign’s optimization score is 40%. What does this score indicate?

An advertising executive takes over a Google Search ads campaign. On his Google Ads Recommendations page he notes that the campaign’s optimization score is 40%. What does this score indicate?

If an advertising executive’s campaign’s optimization score is 40%, it indicate that the campaign could be improved by 60% if the listed recommendations are followed.


  • The campaign is 60% less optimal than other company campaigns.
  • The campaign is running 40% over budget.
  • The campaign is 40% optimized for the given keywords chosen by the previous campaign manager.
  • The campaign could be improved by 60% if the listed recommendations are followed.

The correct answer is: The campaign could be improved by 60% if the listed recommendations are followed.

If he notes that the campaign’s optimization score is 40%. It means that the campaign could be improved by 60% if the listed recommendations are followed.

An optimization score is an estimate of how well your Google Ads account is set to perform. Optimization score runs from 0% to 100%, with 100% meaning that your account can perform at its full potential.

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