Tara might obtain the direct benefit of using Search Audience to reach her most valuable customers in form of delivering a customized message to the right user at the correct bid.
- Learning granular insights regarding her search network performance
- Getting suggestions on the best automated bid strategies for her campaigns
- Receiving automatically-generated keyword and ad content suggestions
- Delivering a customized message to the right user at the correct bid
The correct answer is: Delivering a customized message to the right user at the correct bid
Audience solutions can enhance your Search strategy by creative customization and variable bidding. If you bid higher for certain audiences, you’ll potentially have your ad shown at a better position when people search for you.
You can build ad groups catering to specific audience lists and create bespoke text ads for those groups of people.
- Learn more here: Skillshop Search Certification
- Fifth chapter: Reach Valued Customers with Search Audiences
- Sub-Chapter: Identify the benefits of Google’s Search Audience solutions