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Which is required for an ad to be served to a user?

For an ad to be served to a user, the keywords must be relevant to the search term.


  • The keywords must be unique to only one campaign.
  • The keywords must be listed in all ad groups for a company.
  • The search terms must be unique to a company.
  • The keywords must be relevant to the search term.

The correct answer is: The keywords must be relevant to the search term.

After ranking all the ads, the search engine decides which one to show, based on the advertiser bid and relevance to the search results. If an ad isn’t deemed relevant, it won’t show.

  • Learn more here: Skillshop Search Certification
  • Second chapter: Explore the Value of Google Search
  • Sub-Chapter: Master the foundations of a Google Search campaign

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