Home » Google Ads Search Advertising Exam » After running a Google Search Ads campaign for several months, Meredith notices sales of her advertised products are starting to lag. She checks her Google Ads Recommendations page and notices that her campaign’s optimization score is 22%. What does this score tell Meredith about her Google Search Ads campaign?

After running a Google Search Ads campaign for several months, Meredith notices sales of her advertised products are starting to lag. She checks her Google Ads Recommendations page and notices that her campaign’s optimization score is 22%. What does this score tell Meredith about her Google Search Ads campaign?

Her campaign’s optimization score tells Meredith about her Google Search Ads campaign that the campaign score has 78% headroom to improve.


After running a Google Search Ads campaign for several months, Meredith notices that sales of her advertised products are starting to lag. She checks her Google Ads Recommendations page and notices that her campaign’s optimisation score is 22%. What does this score tell Meredith about her Google Search Ads campaign?

  • 22% of the revenue she allocates to her campaign is being used in the wrong areas.
  • The campaign’s budget needs a 22% raise to be fully optimized.
  • Her campaign is being outperformed by 78% of businesses like hers.
  • The campaign score has 78% headroom to improve.

The correct answer is: The campaign score has 78% headroom to improve.

It tells Meredith that there is room for 78% improvement. Optimization score looks across key aspects of her campaigns to identify opportunities for improvement. Apply these recommendations to get the best results for an advertising budget.

  • Learn more here: Skillshop Search Certification
  • Eighth chapter: Boost Performance with Optimization Score
  • Sub-Chapter: How does optimization score work?

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