Broad match benefit Bob’s campaign. It will appear if search terms contain some variation of his keyword, such as “TV.”
Bob’s electronics company is launching a new television called UltraView1000. Bob decides to use broad match in his Search Ads campaign with the keyword ‘television’. How will broad match benefit Bob’s campaign?
- Bob’s ad will appear if the search terms only contain his brand of television, UtraView1000.
- Bob’s ad will only appear if the search terms contain the exact keyword, “television.”
- Bob’s ad will only appear if the search term is exactly “television” with additional words before and after.
- Bob’s ad will appear if search terms contain some variation of his keyword, such as “TV.”
The correct answer is: Bob’s ad will appear if search terms contain some variation of his keyword, such as “TV.”
Because Broad match lets a keyword trigger your ad to show whenever someone searches for that phrase, similar phrases, close variations of the keyword terms, related searches, and other relevant variations.
Here Bob is using Television keyword in his campaign with broad match keyword targeting option. Bob’s ad will certainly appear on even close variations of targeting keyword like tv, t.v. etc.
