Mario should include At least one of his keywords in his headline because he understands that people are most likely to notice his headline text in a text ad.
Mario owns a shop that sells skateboard equipment. Mario understands that people are most likely to notice his headline text in a text ad. What should Mario include in his headline?
- A phone number where customers can contact him
- The physical address of his store
- Messaging that includes “Click Here!”
- At least one of his keywords
The correct answer is: At least one of his keywords
Include at least one of your keywords in your headline: Keywords in your ad text show your ad’s relevance to what people want.
- Learn more here: https://skillshop.exceedlms.com/student/path/18128-google-ads-search-certification
- Fourth chapter: Deliver the right message with text ads
- Sub-Chapter: What’s a text ad?