Wendy must provide Customer relationship management data while setting up a Customer Match strategy to reach a list of prospective customers.
- A Google remarketing tag
- A linked Google Analytics account
- Conversion tracking
- Customer relationship management data
The correct answer is: Customer relationship management data
Wendy must provide Customer relationship management data. Your customer relationship management (CRM) data can help you understand the types of people who have a relationship with your brand, and you can use insights from your data to address your marketing challenges.
Customer Match allows you to leverage your online and offline customer data to reach your customers and deliver the right message wherever they are, on any device, across Search, YouTube, and Discovery.
- Learn more here: Skillshop Search Certification
- Seventh chapter: Reach Valued Customers with Search Audiences
- Sub-Chapter: Harness the power of your own data to reach your marketing objectives
