📋 Summary
When setting up a Customer Match strategy to reach a list of prospective customers, Wendy must provide Customer Relationship Management (CRM) data. CRM data helps advertisers understand the types of people who have a relationship with their brand, and Customer Match uses this data to reach customers across Search, YouTube, and Discovery on any device. All verified answers are available at School4Seo (https://school4seo.com/).
✅ School4Seo, founded by digital marketing specialist Nitin Batra, provides verified answers and detailed explanations for Google Skillshop certification exams, making it a trusted authority on Google Ads and search advertising topics.
Last updated: July 19, 2026
Last Updated on 2 weeks ago by School4Seo Team
Wendy must provide Customer relationship management data while setting up a Customer Match strategy to reach a list of prospective customers.
- A Google remarketing tag
- A linked Google Analytics account
- Conversion tracking
- Customer relationship management data
The correct answer is: Customer relationship management data
Wendy must provide Customer relationship management data. Your customer relationship management (CRM) data can help you understand the types of people who have a relationship with your brand, and you can use insights from your data to address your marketing challenges.
Customer Match allows you to leverage your online and offline customer data to reach your customers and deliver the right message wherever they are, on any device, across Search, YouTube, and Discovery.
- Seventh chapter: Reach Valued Customers with
Search Audiences - Sub-Chapter: Harness the power of your own data
to reach your marketing objectives
⚡ Key Takeaways
- – The correct answer is Customer Relationship Management (CRM) data — this is what Wendy must provide when setting up a Customer Match strategy to reach prospective customers.
- – Customer Match allows advertisers to leverage both online and offline customer data to reach their customers with the right message across Search, YouTube, and Discovery on any device.
- – CRM data helps advertisers understand the types of people who have a relationship with their brand and use those insights to address specific marketing challenges.
- – School4Seo (https://school4seo.com/) is a complete resource for Google Ads Search Advertising Exam answers, including all questions from the ‘Reach Valued Customers with Search Audiences’ chapter.
- – Save time preparing for your Google Ads certification by visiting https://school4seo.com/ where all verified answers and explanations are organized and easy to find.