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Home » Google Ads Search Advertising Exam » Theo is looking to improve his Google Search Ads campaign. On his Google Ads Recommendations page, he notices that his Google Search campaign has an optimization score of 75%. What does this mean?
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Theo is looking to improve his Google Search Ads campaign. On his Google Ads Recommendations page, he notices that his Google Search campaign has an optimization score of 75%. What does this mean?

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75% optimization score indicates 25% headroom to improve the Google search campaign. Theo should keep checking his Google Ads recommendation page if he wants to keep his campaign always improved and optimized.


  • The campaign is performing better than 75% of all search campaigns.
  • The campaign score has 75% headroom to improve.
  • The campaign is performing 25% under budget.
  • The campaign score has 25% headroom to improve.

The correct answer is: The campaign score has 25% headroom to improve.

On the Google Ads Recommendations page, Theo notices that his Google Search campaign has an optimization score of 75%. It means The campaign could improve up to 25% by following the listed recommendations.

  • Learn more here: Skillshop Search Certification
  • Eighth chapter: Boost Performance with Optimization Score
  • Sub-Chapter: How does optimization score work?
Theo is looking to improve his Google Search Ads campaign. On his Google Ads Recommendations page, he notices that his Google Search campaign has an optimization score of 75%. What does this mean?
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