The people who is searching for the term I want to buy a black shirt and the other one who is searching for the term black button shirt, might see an ad with the keyword +black +shirt (set as broad match modifier)
- Someone searching for the term shirt
- Someone searching for the term shirt brown
- Someone searching for the term I want to buy a black shirt
- Someone searching for the term black button shirt
The correct answers are: Someone searching for the term I want to buy a black shirt and Someone searching for the term black button shirt
If the keyword +Black +Shirt is set to campaign with a modifier, it will be shown to the people who are searching for the term I want to buy a black shirt and black button shirt.