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Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers Rebecca?

Google Ads’ Performance Planner help Rebecca accomplish the task of planning her company’s online advertising budget on a monthly basis. The two advantages of Performance Planner are that its forecasting is powered by billions of Google searches conducted each week and it leverages machine learning for forecasting.


  • Performance Planner is free to use with any merchant-hosted storefront.
  • Performance Planner will help her identify funds from other operational budgets to allocate to marketing.
  • Performance Planner integrates with other budgeting software, such as QuickBooks.
  • Performance Planner forecasting is powered by billions of Google searches conducted each week.
  • Performance Planner leverages machine learning for forecasting.

The two advantages that Performance Planner offers to Rebecca are:

The correct answers are: Performance Planner forecasting is powered by billions of Google searches conducted each week. and Performance Planner leverages machine learning for forecasting.

Performance Planner is a new forecasting tool that uses machine learning to reveal the possibilities for your Google Ads campaigns. Google Search ad auctions are made up of billions of searches per week. It powers the forecast engine. The Performance Planner identifies the best spend amounts for your campaigns to drive incremental conversions. Performance Planner uses a combination of account history and machine learning to power forecasts.

  • Learn more here: Skillshop Search Certification
  • Last chapter: Increase conversions with Performance Planner
  • Sub-Chapter: Why you should plan for performance with Performance Planner?

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