When you want to reach people who have already engaged with your website in the past, You should use Remarketing List for Search Ads.
- To reach out to new customers that share the behaviors and characteristics of your remarketing audience segments
- To identify loyal customers and expand the reach to those that resemble your customers
- To reach people, based on advanced demographic criteria
- To reach people who have already engaged with your website in the past
The correct answer is: To reach people who have already engaged with your website in the past
Read more about how it works and what is the minimum number of cookie requirement?
Remarketing lists for search ads (RLSA) is a feature that lets you customize your search ads campaign for people who have previously visited your site, and tailor your bids and ads to these visitors when they’re searching on Google and search partner sites. Some people searching for your keywords may have already interacted with your site in the past. For example:
- They may have visited your homepage.
- They may be entirely new to your site, and have not yet discovered your incredible business
- They may have added items to a shopping basket on your site, but then abandoned it.
- Learn more here: Skillshop Search Certification
- Fifth chapter: Reach Valued Customers with Search Audiences
- Sub-Chapter: Harness the power of your own data to reach your marketing objectives
