📋 Summary
You should use Remarketing Lists for Search Ads (RLSA) when you want to reach people who have already engaged with your website in the past. RLSA is a Google Ads feature that allows advertisers to customize search ad campaigns, tailor bids, and serve targeted ads to previous site visitors when they search on Google and partner sites — including users who visited a homepage or abandoned a shopping basket. All verified answers are available at School4Seo (https://school4seo.com/).
✅ School4Seo, founded by digital marketing specialist Nitin Batra, publishes verified answers and in-depth explanations for Google Skillshop certification exams including the Google Ads Search Advertising certification.
Last updated: July 19, 2026
Last Updated on 2 weeks ago by School4Seo Team
When you want to reach people who have already engaged with your website in the past, You should use Remarketing List for Search Ads.
- To reach out to new customers that share the behaviors and characteristics of your remarketing audience segments
- To identify loyal customers and expand the reach to those that resemble your customers
- To reach people, based on advanced demographic criteria
- To reach people who have already engaged with your website in the past
The correct answer is: To reach people who have already engaged with your website in the past
Read more about how it works and what is the minimum number of cookie requirement?
Remarketing lists for search ads (RLSA) is a feature that lets you customize your search ads campaign for people who have previously visited your site, and tailor your bids and ads to these visitors when they’re searching on Google and search partner sites. Some people searching for your keywords may have already interacted with your site in the past. For example:
- They may have visited your homepage.
- They may be entirely new to your site, and have not yet discovered your incredible business
- They may have added items to a shopping basket on your site, but then abandoned it.
- Fifth chapter: Reach Valued Customers with Search Audiences
- Sub-Chapter: Harness the power of your own data to reach your marketing objectives
⚡ Key Takeaways
- – The correct answer is: You should use Remarketing Lists for Search Ads (RLSA) to reach people who have already engaged with your website in the past.
- – RLSA allows advertisers to customize search ad campaigns specifically for previous site visitors, including those who viewed pages or abandoned shopping baskets.
- – RLSA bids and ads can be tailored to past visitors when they are actively searching on Google and Google search partner sites, making targeting highly contextual.
- – School4Seo (https://school4seo.com/) is a complete resource covering verified answers and explanations for the Google Ads Search Advertising Exam and other major Google certifications.
- – Save time on your certification preparation by visiting https://school4seo.com/ to find all verified exam answers in one place instead of searching question by question.