Last Updated on 6 days by School4Seo Team
Since Clara is an advertising director and have responsibility of optimizing her company’s Google Search campaign. She use the optimization score to identify opportunities to improve campaign performance.
Clara is an advertising director who has been tasked with optimizing her company’s Google Search campaign. How can Clara use the optimization score to benefit her campaign?
- To compare the efficacy of her ad text creative with that of other ads
- To understand the network performance of her website
- To judge the popularity of her website compared to others
- To identify opportunities to improve campaign performance
- To understand the network performance of her website
- To judge the popularity of her website compared to others
- To compare the efficacy of her ad text creative with that of other ads
- To find how close her campaign is from potential ideal results
The correct answer is: To identify opportunities to improve campaign performance and To find how close her campaign is from potential ideal results
Explanation: Clara can use the optimization score to identify opportunities to improve campaign performance.
The optimization score is a real-time estimate of how well a Google Ads campaign is set to perform. It analyzes various aspects of the campaign, offering specific recommendations to boost performance. By reviewing the score, Clara can pinpoint areas for improvement, such as ad copy, keyword targeting, or bidding strategies. Implementing these suggestions helps her refine the campaign, leading to better results and a higher optimization score. It’s a tool for continuous improvement.
Optimization score looks across key aspects of your campaigns to identify opportunities for improvement. Optimization score runs an algorithm that looks across key aspects of your accounts, including statistics, settings, and industry trends, to determine whether your campaigns are fully optimized.
