Which user type would the Google Ads system closely match as an Affinity audience

Which user type would the Google Ads system closely match as an Affinity audience

  • A parent who is caring for their toddler
  • An individual who is interested in purchasing a car
  • A student who is looking for loan advice
  • Someone who has demonstrated a qualified interest in movies
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  • Updated on 05 April 2020
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Correct Answer is: Someone who has demonstrated a qualified interest in movies


I would say that Someone who has demonstrated a qualified interest would be closely match as an Affinity audience. Affinity audiences were built for businesses currently running TV ads and want to expand the reach of that campaign with an online presence for an efficient price. With custom affinity audiences, advertisers can create audiences that are more tailored to their brands.

Custom affinity audiences are created by using a combination of Interests entered as keyword phrases, URLs to create interest categories based on the content of the website, Types of places that people are interested in etc.

You can learn more here: https://support.google.com/google-ads/answer/2497941

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