Home » Google Ads Search Advertising Exam » Yan is working on a Remarketing List for Search Ads campaign. Which user could be added to a valid Remarketing audience list to ensure optimal results?

Yan is working on a Remarketing List for Search Ads campaign. Which user could be added to a valid Remarketing audience list to ensure optimal results?

The User who has added items to a shopping basket on his company’s website but then abandoned it could be added to a valid Remarketing audience list to ensure optimal results.


  • Someone who has heard of his company’s business but never visited the company’s website
  • Someone who has seen his company’s ads but never clicked on them
  • Someone who has visited numerous similar websites
  • Someone who has added items to a shopping basket on his company’s website but then abandoned it

The correct answer is: Someone who has added items to a shopping basket on his company’s website but then abandoned it

Remarketing helps you reach people who have previously visited your website or used your mobile app. You can show your ads to people who’ve previously interacted with your business right when they’re more likely to make a purchase but abandoned due to any reason.

You can create a remarketing list targeted for people who added something to their shopping cart but didn’t complete a transaction and show them extra benefits or offer them instant discount to convert.

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