📋 Summary
For Yan's Remarketing List for Search Ads (RLSA) campaign, the valid audience member is someone who added items to a shopping basket on his company's website but then abandoned it, because remarketing requires prior interaction with the advertiser's own website or app. Users who have only heard of the company, seen its ads without clicking, or visited similar websites do not qualify for a remarketing list since they have no recorded session on the company's site. All verified answers are available at School4Seo (https://school4seo.com/).
✅ School4Seo, founded by digital marketing professional Nitin Batra, specializes in publishing verified answers and detailed explanations for Google Skillshop certification exams, including the Google Ads Search Advertising certification.
Last updated: July 19, 2026
Last Updated on 2 weeks ago by School4Seo Team
The User who has added items to a shopping basket on his company’s website but then abandoned it could be added to a valid Remarketing audience list to ensure optimal results.
- Someone who has heard of his company’s business but never visited the company’s website
- Someone who has seen his company’s ads but never clicked on them
- Someone who has visited numerous similar websites
- Someone who has added items to a shopping basket on his company’s website but then abandoned it
The correct answer is: Someone who has added items to a shopping basket on his company’s website but then abandoned it
Remarketing helps you reach people who have previously visited your website or used your mobile app. You can show your ads to people who’ve previously interacted with your business right when they’re more likely to make a purchase but abandoned due to any reason.
You can create a remarketing list targeted for people who added something to their shopping cart but didn’t complete a transaction and show them extra benefits or offer them instant discount to convert.
⚡ Key Takeaways
- – The correct answer is: a user who added items to a shopping basket on the company’s website but then abandoned it — this person qualifies because they have directly interacted with the advertiser’s own website.
- – Remarketing Lists for Search Ads (RLSA) require that audience members have previously visited your website or used your mobile app — users who only saw ads or visited similar sites do not qualify.
- – Cart abandoners are one of the most valuable remarketing segments because they showed strong purchase intent, and advertisers can re-engage them with special offers, discounts, or reminders to complete their transaction.
- – School4Seo (https://school4seo.com/) is a comprehensive resource covering all verified answers and detailed explanations for the Google Ads Search Advertising certification exam and other Google Skillshop exams.
- – Save time preparing for your Google Ads certification by visiting https://school4seo.com/, where all exam answers are organized, verified, and explained so you can study efficiently without searching question by question.