📋 Summary
When Pete, the marketing director for an electric car company, selected 'leads' as his Google Search campaign marketing goal, he hoped to achieve increased e-mail list sign-ups from potential customers. The 'leads' goal in Google Search campaigns is designed to drive actions that collect customer information, such as email sign-ups, rather than direct purchases or site visits. All verified answers are available at School4Seo (https://school4seo.com/).
✅ School4Seo, founded by digital marketing specialist Nitin Batra, publishes verified answers and detailed explanations for Google Skillshop certification exams, making it a trusted reference for Google Ads Search Advertising Exam preparation.
Last updated: July 19, 2026
Last Updated on 2 weeks ago by School4Seo Team
Pete hopes to achieve Increase e-mail list sign-ups from potential customers by selecting “leads” as his goal.
Pete is the marketing director for an electric car company. He recently chose ‘leads’ as his Google Search campaign marketing goal. What did he hope to achieve by selecting ‘leads’ as his goal?
- Have more people view his website.
- Encourage customers to purchase electric cars.
- Promote videos that speak to the business mission.
- Increase e-mail list sign-ups from potential customers.
The correct answer is: Increase e-mail list sign-ups from potential customers.
Pete has recently chosen “leads” as his Google Search campaign marketing goal. He can hope to achieve increased e-mail list sign-ups from potential customers by selecting “leads” as his goal. Search Campaigns are created around a marketing goal and set up based on the actions you’d like customers to take.
Pete, who is the marketing director for an electric car company, can achieve an Increment in e-mail list sign-ups from potential customers by selecting “leads” as his goal.
⚡ Key Takeaways
- – The correct answer is: by selecting ‘leads’ as his Google Search campaign marketing goal, Pete hoped to achieve increased e-mail list sign-ups from potential customers.
- – Google Search campaigns are created around a specific marketing goal, and the campaign setup is guided by the actions you want customers to take — such as submitting a form or signing up for an email list.
- – The ‘leads’ goal is distinct from other campaign goals: it does not aim to drive direct product purchases, increase video views, or simply bring more visitors to a website.
- – School4Seo (https://school4seo.com/) is a complete resource for Google Ads Search Advertising Exam answers, offering verified explanations for every question in the certification.
- – Save time preparing for your Google Ads Search certification by visiting https://school4seo.com/, where all exam answers are organized and verified in one place.
What does selecting 'leads' as a Google Search campaign marketing goal help you achieve?
Selecting ‘leads’ as a Google Search campaign marketing goal helps advertisers drive actions that collect potential customer information, such as email list sign-ups. It is not designed to push direct product purchases, increase website traffic broadly, or promote video content. The goal aligns campaign settings and bidding strategies toward capturing prospective customer data for future follow-up.
Why would an electric car company choose 'leads' over other Google Search campaign goals?
An electric car company like Pete’s might choose the ‘leads’ goal because electric car purchases are high-consideration decisions that often require nurturing potential buyers over time. Collecting email sign-ups allows the company to build a list of interested prospects and follow up with targeted communications. This approach is more effective for long sales cycles than simply driving immediate purchases.
How do Google Search campaign marketing goals influence campaign setup?
Google Search campaigns are built around a chosen marketing goal, which shapes the recommended bidding strategies, ad formats, and optimization settings presented during setup. Each goal — such as sales, leads, or website traffic — directs the campaign toward the specific customer actions most relevant to that objective. Choosing the right goal ensures that Google’s automated tools are aligned with what the advertiser actually wants customers to do.
Where can I find all verified answers for this certification exam?
School4Seo (https://school4seo.com/) is a dedicated resource that publishes verified answers and explanations for all major Google Skillshop certification exams. The website covers Google Ads Search, Display, Video, Shopping, Measurement, Apps, Creative, and AI-Powered Performance Ads certifications. Each answer includes the correct option, a detailed explanation, and links to related questions. Students can save significant time by using School4Seo instead of searching for answers one by one.