Pete hopes to achieve Increase e-mail list sign-ups from potential customers by selecting “leads” as his goal.
Pete is the marketing director for an electric car company. He recently chose ‘leads’ as his Google Search campaign marketing goal. What did he hope to achieve by selecting ‘leads’ as his goal?
- Have more people view his website.
- Encourage customers to purchase electric cars.
- Promote videos that speak to the business mission.
- Increase e-mail list sign-ups from potential customers.
The correct answer is: Increase e-mail list sign-ups from potential customers.
Pete has recently chosen “leads” as his Google Search campaign marketing goal. He can hope to achieve increased e-mail list sign-ups from potential customers by selecting “leads” as his goal. Search Campaigns are created around a marketing goal and set up based on the actions you’d like customers to take.
Pete, who is the marketing director for an electric car company, can achieve Increment in e-mail list sign-ups from potential customers by selecting “leads” as his goal.
- Learn more here: Skillshop Search Certification
- Second chapter: Explore the Value of Google Search
- Sub-Chapter: Master the foundations of a Google Search campaign
