Greater Flexibility and More Relevance are the two benefits Gina could derive from using responsive search ads.
Gina wants to be able to try out multiple combinations of headlines and descriptions in order to optimise her results. Her marketing department suggests that she use responsive search ads. What are two benefits that Gina could derive from using responsive search ads? (Choose two.) Select All Correct Responses
- Longer funnels
- Less click-fraud
- Lower eCTR
- Greater flexibility
- More relevance
The correct answer is: Greater Flexibility and More Relevance
Benefits of responsive search ads::
Flexibility: Create flexible ads that adapt to device widths, giving you more room to share your message with potential customers.
Relevance: Save time by providing multiple headlines and description options. Then let Google Ads show the most relevant combinations to your customers.
If Gina uses responsive search ads, she could derive Greater flexibility and More relevance.
- Learn more here: Skillshop Search Certification
- Fourth chapter: Deliver the right message with text ads
- Sub-Chapter: What’s a text ad?