Brenda’s working on improving a Google Search Ad’s quality score so it potentially gets a better ad rank and…

Brenda’s working on improving a Google Search Ad’s quality score so it potentially gets a better ad rank and performs better in the ad auction. What change to Brenda’s ad might improve the Ad Rank?

  • Making the headline bold to potentially improve the eCTR.
  • Using colors in the message text to improve Quality Score.
  • Adding seasonal messaging during the holiday season.
  • Incorporating an image to make the ad more enticing.
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Correct Answer is: Adding seasonal messaging during the holiday season.

Adding seasonal messaging during the holiday season might improve the Ad Rank of Brenda’s ad. Create time- or location-specific ad text: Test seasonal creative around holidays or special events, or test location-optimized creative.

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