Add seasonal messaging during the holiday season. This change to Brenda’s ad might improve the Ad Rank.
Brenda is working on improving a Google search ad’s quality score so that it potentially gets a better Ad Rank and performs better in the ad auction. What change to Brenda’s ad might improve the Ad Rank?
- Making the headline bold to potentially improve the eCTR.
- Using colors in the message text to improve Quality Score.
- Incorporating an image to make the ad more enticing.
- Adding seasonal messaging during the holiday season.
The correct answer is: Adding seasonal messaging during the holiday season.
Adding seasonal messaging during the holiday season might improve the Ad Rank of Brenda’s ad. Create time- or location-specific ad text: Test seasonal creative around holidays or special events, or test location-optimized creative.
Adding seasonal messaging during the holiday season might improve the Ad Rank of Brenda’s ad.
- Learn more here: Skillshop Search Certification
- Third chapter: Understand the Google Ads Auction
- Sub-Chapter: Improving Ad Rank
