Last Updated on 1 year ago by School4Seo Team

Add seasonal messaging during the holiday season. This change to Brenda’s ad might improve the Ad Rank.

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Brenda is working on improving a Google search ad’s quality score so that it potentially gets a better Ad Rank and performs better in the ad auction. What change to Brenda’s ad might improve the Ad Rank?

• Making the headline bold to potentially improve the eCTR.
• Using colors in the message text to improve Quality Score.
• Incorporating an image to make the ad more enticing.
• Adding seasonal messaging during the holiday season.

The correct answer is: Adding seasonal messaging during the holiday season.

Adding seasonal messaging during the holiday season might improve the Ad Rank of Brenda’s ad. Create time- or location-specific ad text: Test seasonal creative around holidays or special events, or test location-optimized creative.
Adding seasonal messaging during the holiday season might improve the Ad Rank of Brenda’s ad.

Belén quiere optimizar el nivel de calidad de un anuncio de la Red de Búsqueda de Google para que tenga un ranking más alto y dé mejores resultados en las subastas. ¿Qué puede hacer para conseguirlo?