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Home » Google Shopping Advertising Exam Answers » Lola is in the process of selecting a campaign type to suit her business objectives. Why is it important that she consider business objectives before choosing her campaign type?
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Lola is in the process of selecting a campaign type to suit her business objectives. Why is it important that she consider business objectives before choosing her campaign type?

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It is important that Lola consider business objectives before choosing her campaign type. It will determine where Lola’s ads appear and the format of those ads.


  • Different campaign types have different minimum and maximum budget requirements.
  • Certain campaign types will only serve ads during particular times of the day and week.
  • Google Ads will automatically create ad messaging based on the campaign type she chooses
  • The campaign type chosen will determine where her ads appear and the format of those ads.

The correct answer is: The campaign type chosen will determine where her ads appear and the format of those ads

Advertising with Google Ads starts with creating a campaign based on your business objectives. Each campaign type determines where your ads appear and the format in which those ads are displayed.

  • Learn more here: Search Ads Certification Exam
  • First chapter: Grow Your Business with Google Ads
  • Sub-Chapter: Support your business goals with Google Ads
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