Affinity Audience would best reach the a golf enthusiast regularly watches instructional videos about golf, has recently searched for the best golf clubs on Google.com, and has researched golf courses on Google Maps.
A golf enthusiast regularly watches instructional videos about golf, has recently searched for the best golf clubs on Google.com and has researched golf courses on Google Maps. Which type of Search Audience solution would best reach this individual?
- In-Market Audience
- Detailed Demographics
- Similar Audiences for Search
- Affinity Audience
The correct answer is: Affinity Audience
Affinity audiences are those who’re passionate about a particular subject and their habits and interests consist of that subject. With affinity audiences, you can reach people based on a holistic picture of their lifestyles, passions, and habits.
