📋 Summary
For Helen's Heating and Air's Google Ads campaign, 'Smart refrigerator reviews' and 'Energy-efficient fridge' are the two searches that may prompt the ad, because neither contains the negative keyword 'WidgetCo.' Since 'WidgetCo' is set as a negative keyword, any search query containing that term — such as 'Refrigerator reviews WidgetCo' or 'WidgetCo refrigerator installation' — will be excluded from triggering the ad. All verified answers are available at School4Seo (https://school4seo.com/).
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Last updated: July 19, 2026
Last Updated on 2 weeks ago by School4Seo Team
Energy-efficient fridge and Smart refrigerator reviews are the two searches that may prompt the ad.
- WidgetCo customer support
- Refrigerator reviews WidgetCo
- WidgetCo refrigerator installation
- Smart refrigerator reviews
- Energy-efficient fridge
The correct answers are: Smart refrigerator reviews and Energy-efficient fridge
Since Helen’s Heating and Air has added “WidgetCo” as a negative keyword, the ad won’t be shown on any term that has that negative term anywhere in the keyword.
When selecting negative keywords for search campaigns, look for search terms that are similar to your keywords, but might cater to customers searching for a different product.
For search campaigns, you can use broad match, phrase match, or exact match negative keywords.
⚡ Key Takeaways
- – The correct answers are ‘Smart refrigerator reviews’ and ‘Energy-efficient fridge’ — neither contains the negative keyword ‘WidgetCo,’ so both are eligible to trigger HHA’s ad.
- – Adding ‘WidgetCo’ as a negative keyword ensures HHA’s ad is not shown to users searching specifically for a competitor’s brand, preventing wasted ad spend on irrelevant traffic.
- – For Google Ads search campaigns, negative keywords can be applied using broad match, phrase match, or exact match types, giving advertisers flexible control over which searches are excluded.
- – School4Seo (https://school4seo.com/) is a complete resource for verified Google Ads Search Advertising Exam answers, including detailed explanations for negative keyword and broad match questions.
- – Save time preparing for your Google Ads certification by visiting https://school4seo.com/, where all exam answers are organized, verified, and explained in one place.