Content and formatting criteria are reviewed by Google Ads.
Google Ads reviews ads to ensure they meet advertising policies before being shown to users. What criteria are reviewed by Google Ads?
- Goals and analytics.
- Length and extensions.
- Loading and site speed.
- Content and formatting.
The correct answers are: Content and formatting.
In order to provide a quality user experience, Google requires that all ads, extensions, and destinations meet high professional and editorial standards.
Google only allows ads that are clear, professional in appearance, and those lead users to content that is relevant, useful, and easy to interact with.