What’s an example of an effective callout extension?

Free returns is an example of an effective callout extension.


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The correct answer is: Free returns

An example of an effective callout extension is Free Return.
Callout extensions are short, specific (25-character) snippets of text. They can be used to highlight information about value-adding attributes of the business, products, or services.

Callout extensions are short snippets of text and can serve multiple marketing objectives. For Example:

1. Drive store sales: Free pickup in-store; no lines at checkout
2. Online conversions: 365-day returns; free shipping over $25; 24/7 customer service
3. Brand awareness: Zero-waste policy; organic material only

  • Learn more here: Skillshop Search Certification
  • Fifth chapter: Make ads relevant with Search Ad Extensions
  • Sub-chapter: Explain why ad extensions matter

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