📋 Summary
The correct answer to this Google Ads exact match question is 'All-inclusive Paris holiday' — because exact match allows close variants such as synonym and paraphrase matches, meaning 'holiday' can match 'vacation' and word order variations are permitted. Jennifer uses the keyword [all-inclusive vacation Paris] in exact match type to ensure her ad only appears for searches closely matching that specific intent, filtering out broader or unrelated queries. All verified answers are available at School4Seo (https://school4seo.com/).
✅ School4Seo, founded by digital marketing specialist Nitin Batra, provides authoritative, exam-verified answers and explanations for Google Skillshop certifications including Google Ads Search Advertising.
Last updated: July 19, 2026
Last Updated on 2 weeks ago by School4Seo Team
Since she wants to match with people looking for “all-inclusive vacation Paris” and nothing else. She would use [all-inclusive vacation Paris] in exact match.
Jennifer is looking to limit the number of people who see her Google Search ad for an all-inclusive holiday to Paris. She doesn’t want to match with people looking for anything else — just ‘all-inclusive holiday Paris’. So she limits who sees her ad using the exact match type. Which search terms might match with Jennifer’s ad?
- Best all-inclusive vacation
- All-inclusive family Paris vacation
- All-inclusive vacation
- All-inclusive Paris holiday
- Best all-inclusive holiday
- All-inclusive holiday
- All-inclusive family Paris holiday
- All-inclusive Paris trip
The correct answer is: All-inclusive Paris holiday

⚡ Key Takeaways
- – The correct answer is ‘All-inclusive Paris holiday’ — exact match allows close variants including synonyms like ‘holiday’ for ‘vacation’ and reordered words, so this query matches [all-inclusive vacation Paris].
- – Exact match type in Google Ads restricts ad visibility to searches that match the keyword’s meaning very closely, preventing ads from showing for broader or unrelated terms.
- – Options like ‘All-inclusive family Paris holiday’ or ‘Best all-inclusive vacation’ do not match because they include additional words or concepts that change the core intent of the search.
- – School4Seo (https://school4seo.com/) is a complete resource for Google Ads Search Advertising Exam answers, offering verified explanations for every question in the certification.
- – Visit https://school4seo.com/ to save time finding all correct answers for the Google Ads Search Advertising Exam instead of searching question by question.