Home » Google Ads Search Advertising Exam » Jennifer’s looking to limit the number of people who see her Google Search Ad for an all-inclusive vacationto Paris. She doesn’t want to match with people looking for anything else — just “all-inclusive vacation Paris.” So she limits who sees her ad using exact match type. Which search terms might match with Jennifer’s ad?

Jennifer’s looking to limit the number of people who see her Google Search Ad for an all-inclusive vacationto Paris. She doesn’t want to match with people looking for anything else — just “all-inclusive vacation Paris.” So she limits who sees her ad using exact match type. Which search terms might match with Jennifer’s ad?

Since she wants to match with people looking for “all-inclusive vacation Paris” and nothing else. She would use [all-inclusive vacation Paris] in exact match.


Jennifer is looking to limit the number of people who see her Google Search ad for an all-inclusive holiday to Paris. She doesn’t want to match with people looking for anything else — just ‘all-inclusive holiday Paris’. So she limits who sees her ad using the exact match type. Which search terms might match with Jennifer’s ad?

  • Best all-inclusive vacation
  • All-inclusive family Paris vacation
  • All-inclusive vacation
  • All-inclusive Paris holiday
  • Best all-inclusive holiday
  • All-inclusive holiday
  • All-inclusive family Paris holiday
  • All-inclusive Paris trip

The correct answer is: All-inclusive Paris holiday

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