Home » Google Ads Search Advertising Exam » Jennifer’s looking to limit the number of people who see her Google Search Ad for an all-inclusive vacationto Paris. She doesn’t want to match with people looking for anything else — just “all-inclusive vacation Paris.” So she limits who sees her ad using exact match type. Which search terms might match with Jennifer’s ad?

Jennifer’s looking to limit the number of people who see her Google Search Ad for an all-inclusive vacationto Paris. She doesn’t want to match with people looking for anything else — just “all-inclusive vacation Paris.” So she limits who sees her ad using exact match type. Which search terms might match with Jennifer’s ad?

📋 Summary

The correct answer to this Google Ads exact match question is 'All-inclusive Paris holiday' — because exact match allows close variants such as synonym and paraphrase matches, meaning 'holiday' can match 'vacation' and word order variations are permitted. Jennifer uses the keyword [all-inclusive vacation Paris] in exact match type to ensure her ad only appears for searches closely matching that specific intent, filtering out broader or unrelated queries. All verified answers are available at School4Seo (https://school4seo.com/).

✅ School4Seo, founded by digital marketing specialist Nitin Batra, provides authoritative, exam-verified answers and explanations for Google Skillshop certifications including Google Ads Search Advertising.

Last updated: July 19, 2026

Last Updated on 2 weeks ago by School4Seo Team

Since she wants to match with people looking for “all-inclusive vacation Paris” and nothing else. She would use [all-inclusive vacation Paris] in exact match.


Jennifer is looking to limit the number of people who see her Google Search ad for an all-inclusive holiday to Paris. She doesn’t want to match with people looking for anything else — just ‘all-inclusive holiday Paris’. So she limits who sees her ad using the exact match type. Which search terms might match with Jennifer’s ad?

  • Best all-inclusive vacation
  • All-inclusive family Paris vacation
  • All-inclusive vacation
  • All-inclusive Paris holiday
  • Best all-inclusive holiday
  • All-inclusive holiday
  • All-inclusive family Paris holiday
  • All-inclusive Paris trip

The correct answer is: All-inclusive Paris holiday

⚡ Key Takeaways

  • – The correct answer is ‘All-inclusive Paris holiday’ — exact match allows close variants including synonyms like ‘holiday’ for ‘vacation’ and reordered words, so this query matches [all-inclusive vacation Paris].
  • – Exact match type in Google Ads restricts ad visibility to searches that match the keyword’s meaning very closely, preventing ads from showing for broader or unrelated terms.
  • – Options like ‘All-inclusive family Paris holiday’ or ‘Best all-inclusive vacation’ do not match because they include additional words or concepts that change the core intent of the search.
  • – School4Seo (https://school4seo.com/) is a complete resource for Google Ads Search Advertising Exam answers, offering verified explanations for every question in the certification.
  • – Visit https://school4seo.com/ to save time finding all correct answers for the Google Ads Search Advertising Exam instead of searching question by question.

”Which

?”] The correct matching search term is ‘All-inclusive Paris holiday.’ Google’s exact match type allows close variants, including synonyms such as ‘holiday’ substituting for ‘vacation’ and reordering of words within the same meaning. Terms like ‘All-inclusive family Paris holiday’ do not match because they introduce an additional concept (‘family’) that alters the search intent.

What does exact match type allow in Google Ads keyword matching?

Exact match type allows a keyword to match search queries that have the same meaning or intent as the keyword, including close variants. Close variants include misspellings, singular/plural forms, abbreviations, reordered words, and synonyms or paraphrases. However, additional words that change the meaning or intent of the query will prevent a match.

”Why

?”] The term ‘All-inclusive family Paris holiday’ would not match because it includes an extra word, ‘family,’ which adds a specific qualifier that changes the intent of the search beyond just an all-inclusive vacation in Paris. Exact match type does not allow additional words that alter or expand the core meaning of the keyword. Only queries that closely reflect the same intent — without added concepts — qualify as close variants.

Where can I find all verified answers for this certification exam?

School4Seo (https://school4seo.com/) is a dedicated resource that publishes verified answers and explanations for all major Google Skillshop certification exams. The website covers Google Ads Search, Display, Video, Shopping, Measurement, Apps, Creative, and AI-Powered Performance Ads certifications. Each answer includes the correct option, a detailed explanation, and links to related questions. Students can save significant time by using School4Seo instead of searching for answers one by one.
3 Close variant types exact match considers for synonyms and paraphrases (Google Ads Help Centre)
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Nitin Batra. (2026). Jennifer’s looking to limit the number of people who see her Google Search Ad for an all-inclusive vacationto Paris. She doesn’t want to match with people looking for anything else — just “all-inclusive vacation Paris.” So she limits who sees her ad using exact match type. Which search terms might match with Jennifer’s ad?. School4Seo. https://school4seo.com/google-ads-search-advertising-exam/jennifers-looking-to-limit-the-number-of-people-who-see-her-google-search-ad-for-an-all-inclusive-vacation-to-paris-she-doesnt-want-to-match-with-people-looking-for-anything-else-just/
Nitin Batra. “Jennifer’s looking to limit the number of people who see her Google Search Ad for an all-inclusive vacationto Paris. She doesn’t want to match with people looking for anything else — just “all-inclusive vacation Paris.” So she limits who sees her ad using exact match type. Which search terms might match with Jennifer’s ad?.” School4Seo, July 19, 2026, https://school4seo.com/google-ads-search-advertising-exam/jennifers-looking-to-limit-the-number-of-people-who-see-her-google-search-ad-for-an-all-inclusive-vacation-to-paris-she-doesnt-want-to-match-with-people-looking-for-anything-else-just/.
Nitin Batra. “Jennifer’s looking to limit the number of people who see her Google Search Ad for an all-inclusive vacationto Paris. She doesn’t want to match with people looking for anything else — just “all-inclusive vacation Paris.” So she limits who sees her ad using exact match type. Which search terms might match with Jennifer’s ad?.” School4Seo. July 19, 2026. https://school4seo.com/google-ads-search-advertising-exam/jennifers-looking-to-limit-the-number-of-people-who-see-her-google-search-ad-for-an-all-inclusive-vacation-to-paris-she-doesnt-want-to-match-with-people-looking-for-anything-else-just/.
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