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What does adding callout extensions to your Google Search ads enable you to do?

Adding callout extensions to your Google Search ads enable you to Highlight information about value-adding attributes of your business, products, or services.


  • Direct users to specific pages of your website.
  • Extend ads with a phone number, allowing mobile users to directly call your business.
  • Gives you the option of driving traffic to your website or to the app store from a single text ad.
  • Highlight information about value-adding attributes of your business, products, or services.

The correct answer is: Highlight information about value-adding attributes of your business, products, or services.

Callout extensions are short, specific (25-character) snippets of text. They can be used to highlight information about value-adding attributes of the business, products, or services.

Keep your callouts as short and specific as possible, and include at least six of them in your campaigns.

Consider callouts that are unique offerings and can apply at a high level to your whole business.

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