Siona is using Target impression share automated bidding strategy to make sure her ads are getting a minimum number of impressions on the top of the page.
Siona needs to make sure that her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is Siona using?
- Maximize clicks
- Target return on ad spend (Target ROAS)
- Target cost-per-acquisition (tCPA)
- Target impression share
The correct answer is: Target impression share
Target impression share is a Smart Bidding strategy that automatically sets bids with the goal of showing your ad on the absolute top of the page, on the top of the page. Target impression share is available either as a standard strategy in a single campaign or as a portfolio strategy across multiple campaigns.
Target impression share bidding automatically sets bids to help achieve your Impression Share goal across all campaigns using this strategy.