Dynamic Search Ads brings value to an advertising campaign. It creates new ads automatically and finds traffic an advertiser might miss.
- It promotes advertising on social media platforms.
- It allows for greater control over keywords.
- It reduces the needed advertising budget.
- It creates new ads automatically.
- It finds traffic an advertiser might miss.
The correct answers are: It creates new ads automatically. And It finds traffic an advertiser might miss.
Key benefits of Dynamic Search Ads:
1. Reach and coverage: Capture more searches! Match with searches you may have missed and that are highly relevant to your site.
2. Efficiency and time savings: Don’t spend time creating endless ads! Stop managing extensive keyword lists. You no longer need to pause or create ads based on seasonality or demand, as our web crawling technology manages that for you and is aware of what your website is offering and when.
3. Transparency and control: Don’t sacrifice control! Dynamic Search Ads offers full transparency via the Search Term report, control through bids at the dynamic target level, and exclusions for irrelevant traffic.
- Learn more here: Skillshop Search Certification
- Second chapter: Explore the Value of Google Search
- Sub-Chapter: Complement your keyword strategy with Dynamic Search Ads (DSA)
