Last Updated on 2 weeks by School4Seo Team
Rashid wants start a campaign to raise awareness of his brand without devoting time in management of that campaign. He should then consider Target Impression Share. This automated bidding strategy will help him save much time.
Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He does not have much time to devote to daily bid management, so he decided to use automated bidding to lighten his workload. Which automated bidding strategy should Rashid consider using?
- Maximize conversions
- Target return on ad spend (Target ROAS)
- Enhanced cost-per-click (eCPC)
- Target impression share
The correct answer is: Target Impression Share
Explanation: Rashid should consider using Target Impression Share. This automated bidding strategy focuses on maximizing visibility by ensuring ads appear in a specific location on the search results page, such as the top or anywhere on the page. Since Rashid wants to raise brand awareness and focus on branded terms, Target Impression Share allows him to guarantee his ads are seen when users search for his brand. This strategy requires minimal daily bid management, as Google’s system automatically adjusts bids to achieve the desired impression share. It aligns perfectly with Rashid’s goal of increasing brand visibility while reducing his workload.
Target impression share is a Smart Bidding strategy that automatically sets bids with the goal of showing your ad on the absolute top of the page, on the top of the page, or anywhere on the page of Google search results.
