Home » Google Shopping Advertising Exam Answers » Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He doesn’t have much time to devote to daily bid management, so he decides to use automated bidding to lighten his workload. What automated bidding strategy should Rashid consider using?

Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He doesn’t have much time to devote to daily bid management, so he decides to use automated bidding to lighten his workload. What automated bidding strategy should Rashid consider using?

Rashid wants start a campaign to raise awareness of his brand without devoting time in management of that campaign. He should then consider Target Impression Share. This automated bidding strategy will help him save much time.


Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He does not have much time to devote to daily bid management, so he decided to use automated bidding to lighten his workload. Which automated bidding strategy should Rashid consider using?

  • Maximize conversions
  • Target return on ad spend (Target ROAS)
  • Enhanced cost-per-click (eCPC)
  • Target impression share

The correct answer is: Target Impression Share

Target impression share is a Smart Bidding strategy that automatically sets bids with the goal of showing your ad on the absolute top of the page, on the top of the page, or anywhere on the page of Google search results.

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