Home » Google Ads Search Advertising Exam » Mary wants to run a text ad on the Google Search Network. She’s new to text ads and needs to start with the basics. What are the three components of a text ad on the Google Search Network that Mary will need to know?

Mary wants to run a text ad on the Google Search Network. She’s new to text ads and needs to start with the basics. What are the three components of a text ad on the Google Search Network that Mary will need to know?

Headline, URL and Description are the three components of a text ad on the Google Search Network that Mary will need to know.


  • Beacon, Tag, Conversion
  • Headline, Descriptor, Image
  • Tagline, AMP, Characters
  • Headline, URL, Description

The correct answer is: Headline, URL, and Description

The three components of a text ad on the Google Search Network that Mary will need to know are Headline, URL, and Description.

 Text ads on the Search Network show above and below Google search results. To create a text ad, you need a headline, URL, and description.

Headline: People are most likely to notice your headline text.
Description: Two description fields — with up to 90 characters each — let you highlight unique details about your product or service. On mobile, where space is tight, Google Ads optimizes your ad to show the highest-performing text.

URL: The URL shows your website address. It gives people an idea of where they’ll go when they click your ad

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