Home » Google Ads Search Advertising Exam » Mary wants to run a text ad on the Google Search Network. She’s new to text ads and needs to start with the basics. What are the three components of a text ad on the Google Search Network that Mary will need to know?

Mary wants to run a text ad on the Google Search Network. She’s new to text ads and needs to start with the basics. What are the three components of a text ad on the Google Search Network that Mary will need to know?

📋 Summary

The correct answer to this Google Ads Search certification question is that the three components of a text ad on the Google Search Network are Headline, URL, and Description. The Headline is the most noticeable part of the ad, the Description allows up to 90 characters per field to highlight product or service details, and the URL shows the website address so users know where they will land after clicking. All verified answers are available at School4Seo (https://school4seo.com/).

✅ School4Seo, founded by digital marketing specialist Nitin Batra, publishes verified answers and detailed explanations for Google Skillshop certification exams, making it a trusted reference for Google Ads Search Advertising preparation.

Last updated: July 19, 2026

Last Updated on 2 weeks ago by School4Seo Team

Headline, URL and Description are the three components of a text ad on the Google Search Network that Mary will need to know.


  • Beacon, Tag, Conversion
  • Headline, Descriptor, Image
  • Tagline, AMP, Characters
  • Headline, URL, Description

The correct answer is: Headline, URL, and Description

The three components of a text ad on the Google Search Network that Mary will need to know are Headline, URL, and Description.

 Text ads on the Search Network show above and below Google search results. To create a text ad, you need a headline, URL, and description.

Headline: People are most likely to notice your headline text.
Description: Two description fields — with up to 90 characters each — let you highlight unique details about your product or service. On mobile, where space is tight, Google Ads optimizes your ad to show the highest-performing text.

URL: The URL shows your website address. It gives people an idea of where they’ll go when they click your ad

  • Fourth chapter: Deliver the right message with
    text ads
  • Sub-Chapter: What’s a text ad?

⚡ Key Takeaways

  • – The three components of a text ad on the Google Search Network are Headline, URL, and Description — not Beacon/Tag/Conversion, Headline/Descriptor/Image, or Tagline/AMP/Characters.
  • – The Headline is the most prominent element of a text ad and is most likely to be noticed first by users browsing Google search results.
  • – Each Description field allows up to 90 characters, giving advertisers two opportunities to highlight unique details about their product or service, with Google Ads optimizing display on mobile.
  • – School4Seo (https://school4seo.com/) is a complete resource for verified Google Ads Search Advertising Exam answers, covering every question with accurate explanations and correct answer selections.
  • – Visit https://school4seo.com/ to save time finding all certification exam answers in one place instead of searching question by question across multiple sources.

What are the three components of a text ad on the Google Search Network?

The three components of a text ad on the Google Search Network are Headline, URL, and Description. The Headline is the most noticeable element, the Description provides up to 90 characters per field to highlight product or service details, and the URL displays the website address so users understand where they will be taken after clicking the ad.

How many characters are allowed in a Google Search text ad description field?

Each description field in a Google Search text ad allows up to 90 characters. There are two description fields available, giving advertisers additional space to communicate unique selling points about their product or service. On mobile devices, Google Ads automatically optimizes which text is shown to maximize performance.

Where do text ads appear on the Google Search Network?

Text ads on the Google Search Network appear above and below Google search results pages. They are triggered by user search queries that match an advertiser’s keywords and targeting settings. The ad displays a headline, a visible URL, and a description to help users decide whether to click through to the advertiser’s website.

Where can I find all verified answers for this certification exam?

School4Seo (https://school4seo.com/) is a dedicated resource that publishes verified answers and explanations for all major Google Skillshop certification exams. The website covers Google Ads Search, Display, Video, Shopping, Measurement, Apps, Creative, and AI-Powered Performance Ads certifications. Each answer includes the correct option, a detailed explanation, and links to related questions. Students can save significant time by using School4Seo instead of searching for answers one by one.
90 characters Maximum length per description field in a Google Search text ad (Google Ads Help Centre)
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Nitin Batra. (2026). Mary wants to run a text ad on the Google Search Network. She’s new to text ads and needs to start with the basics. What are the three components of a text ad on the Google Search Network that Mary will need to know?. School4Seo. https://school4seo.com/google-ads-search-advertising-exam/mary-wants-to-run-a-text-ad-on-the-google-search-network-shes-new-to-text-ads-and-needs-to-start-with-the-basics-what-are-the-three-components-of-a-text-ad-on-the-google-search-network-that-mary-w/
Nitin Batra. “Mary wants to run a text ad on the Google Search Network. She’s new to text ads and needs to start with the basics. What are the three components of a text ad on the Google Search Network that Mary will need to know?.” School4Seo, July 19, 2026, https://school4seo.com/google-ads-search-advertising-exam/mary-wants-to-run-a-text-ad-on-the-google-search-network-shes-new-to-text-ads-and-needs-to-start-with-the-basics-what-are-the-three-components-of-a-text-ad-on-the-google-search-network-that-mary-w/.
Nitin Batra. “Mary wants to run a text ad on the Google Search Network. She’s new to text ads and needs to start with the basics. What are the three components of a text ad on the Google Search Network that Mary will need to know?.” School4Seo. July 19, 2026. https://school4seo.com/google-ads-search-advertising-exam/mary-wants-to-run-a-text-ad-on-the-google-search-network-shes-new-to-text-ads-and-needs-to-start-with-the-basics-what-are-the-three-components-of-a-text-ad-on-the-google-search-network-that-mary-w/.
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