Measurement Certification Latest Questions and Answers Archives - Page 3 of 4

Brenda’s meeting with the web developer of her retail website concerning the integration of conversion tracking using Google Ads. The web developer needs to set up conversion tracking tags. What’s required to accomplish this?

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March 17, 2022January 8, 2020

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Tom is an advertising executive at a car company. Before beginning work on a video advertising campaign for a new economy car, he creates key performance indicators for the campaign. What’s Tom defining?

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March 17, 2022January 8, 2020

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Sometimes it is not possible to measure the success of a Google Ads campaign that is aggregated across multiple channels, as is the case with measuring brand awareness and brand favorability. Why is it difficult to determine performance across multiple channels?

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March 17, 2022January 8, 2020

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Well-managed, verified Google My Business listings get five times more views than those that are unclaimed. How can you verify a location in Google My Business?

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December 30, 2022January 8, 2020

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An event tag is a code snippet that works directly with a global site tag to track customer actions specified by an advertiser as conversions. Which types of event tags can be created?

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March 17, 2022January 8, 2020

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Which Google offering could you use to measure the number of people who click or view your ads and later visit your business location?

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March 17, 2022January 8, 2020

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You recently released a mobile app for your online retail store. You’re reviewing the totals across all conversions in your Google Ads account using the campaign report in Google Ads. You want to see how effectively your new app is producing conversions for app installs and first opens. Which action will accomplish this?

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April 21, 2023January 8, 2020

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Allen is a marketing manager who received a series of ads from his creative team. He wants to use A/B testing to find the ads in the series that yield the best results. Which type of ads will Allen compare?

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March 17, 2022January 8, 2020

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Mary is a marketing manager for a nationwide vegan restaurant chain. She wants to reach potential customers across two media channels focusing on specific audience behaviors. Which two channels could she choose to reach her desired objective? (Choose two.)

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March 17, 2022January 8, 2020

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Google Marketing Platform is as effective for small businesses as it is for enterprises. In fact, only two products aren’t available in the Small business version of Google Marketing Platform. What are these two products? (Choose two.)

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March 17, 2022January 8, 2020

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Levi is an experienced marketing strategist for a software company that sells a learning platform to public schools. He has developed healthy individual measurement habits that drive his success in constantly evolving his company’s marketing strategies to the changing needs of the schools. Which two habits has Levi developed to help him evaluate and adapt his marketing strategies? (Choose two.)

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March 17, 2022January 8, 2020

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Sarah’s a digital marketing consultant. With 90% of sales still taking place in a physical location, she knows her clients need to reach customers throughout their journey to ensure the best chance at a sale. Those customers need to find her client’s products across multiple channels. Which type of marketing strategy can Sarah use to drive sales to her client’s physical locations?

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April 21, 2023January 8, 2020

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Cory owns a custom purse-design business. He launched an advertising campaign featuring purses made of environmentally friendly materials. He’s followed his customers through their entire journeys. What should Cory do to move his customer journey forward when a potential customer shows a strong interest in a product?

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March 17, 2022January 8, 2020

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Kevin created an app with Firebase that links the inventory of his business to his online store, which he’s promoting on Google Ads. He wants to track sales from the app and needs to link his Firebase and Google Ads accounts. Which permissions will Kevin’s Google account need to link Firebase to Google Ads?

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March 17, 2022January 8, 2020

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You want to track first opens for your mobile app. Your app uses the Firebase SDK. Place the steps in the correct order to accomplish this within Google Ads. (The first step should be on top.)

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March 17, 2022January 8, 2020

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Google My Business provides businesses with opportunities for connecting with their customers online. What are two ways Google My Business would help engage your customers? (Choose two.)

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December 30, 2022January 8, 2020

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Richard’s a marketing executive for an online leather-goods retailer. He’s focused on data measurement to drive sales of his company’s belt lines. He turned to Google’s automated machine learning to help his company gain a competitive advantage in the marketplace. What’s an important first step that Richard must take to succeed at automation?

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April 21, 2023January 8, 2020

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Sidney’s in his Google Ads account and wants to analyze how effectively his video ads drive conversions on his website. He’s currently reviewing the attribution report. What information will this report provide him?

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March 17, 2022January 8, 2020

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How does Google My Business help businesses reach more customers when it matters most? (Choose two.)

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December 30, 2022January 8, 2020

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By linking a Google My Business account with a Google Ads account, you’re able to create location extensions. Which information can location extensions display?

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December 30, 2022January 8, 2020

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A flower delivery business wants to raise their overall sales volume to increase profit. After analyzing their costs, they choose their most popular line of flower arrangements and run a promotion on those arrangements. How would this promotion lead to higher profits?

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March 17, 2022January 8, 2020

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Which statement describes linear attribution?

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March 17, 2022January 8, 2020

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Your company’s created a collection of two-to-three years’ worth of weekly data for every driver of sales, including all marketing channels, but also across areas like price promotions, distribution, and product changes. You can now analyze ROI (return on investment) for each media channel to determine the ones you should continue to invest in. Which analysis technique have you used?

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April 17, 2023January 8, 2020

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After you’ve successfully installed a conversion tag on your website or app and a conversion action has taken place, where’s conversion data viewed within Google Ads?

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March 17, 2022January 8, 2020

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Mary’s a marketing manager for a nationwide restaurant chain. She’s considering which channel she should use to advertise her restaurant’s new menu upgrades. She decides to use traditional channels. Which traditional channel should May use to reach a broad audience?

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March 17, 2022January 8, 2020

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Jerran is a marketing manager at an advertising agency. His client would like to track contact form submissions originating from their Google Ads account. The client has a global site tag successfully installed, so Jerran can use an event tag to track this conversion action. Which type of event tag should Jerran use?

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March 17, 2022January 8, 2020

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Sara is analyzing the conversion data of her video ad campaign in Google Ads. She wants to see a summary of, on average, how many days, ad clicks, and ad impressions it took users to convert a customer. Which report will provide her with this information?

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April 17, 2023January 8, 2020

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Levi is an experienced marketing strategist for a software company that sells a learning platform to public schools. He has developed healthy individual measurement habits that drive his success in constantly evolving his company’s marketing strategies to the changing needs of the schools. What are two habits Levi has developed to help him evaluate and adapt his marketing strategies? (Choose two.)

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March 17, 2022January 8, 2020

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DeShawn uses Google Ads. He wants to enable website call conversion tracking so he can see how his current ad campaign is driving users to call the number on his business website. How are the calls tracked to DeShawn’s account?

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March 17, 2022January 8, 2020

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Measuring conversion actions can help you better understand how users connect with your brand. Which are conversion actions you can measure?

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March 17, 2022January 8, 2020

Page view, and sign-up are the conversion actions you can measure to understand better how users connect with your brand.

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An executive at a clothing company is looking to define overarching goals for his company. What’s the executive defining?

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March 17, 2022January 8, 2020

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Darian has a gourmet cupcake business and needs a website to compete with the other bakeries in his area. He has a Google My Business listing and wants to use the website builder to create a personalized design for his business. What are the steps, in order, for building a website using Google My Business? (List the first step at the top.)

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March 17, 2022January 8, 2020

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You want to track conversion actions in your Google Ads account to better measure what matters. Place the steps for setting up a conversion action in order, with the first step on top.

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December 30, 2022January 8, 2020

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Due to Google Analytics providing a cross-channel view of the customer journey, there’ll be differences in the way conversions are measured between Google Analytics and Google Ads. Which is a difference you should be aware of?

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March 17, 2022January 8, 2020

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Aiesha is dissatisfied with the conversion rate that her ads are generating for her retail website. She wants to make some changes to improve the conversion rate. What should she do to achieve this? (Choose two.)

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March 17, 2022January 8, 2020

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Brenda’s promoting her business with an Android app using in-app billing. She wants to measure how effectively her ads are driving in-app purchases using Google Ads. Which two attribution partners can Brenda choose between to link to her Google Ads in order to accomplish this? (Choose two.)

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March 17, 2022January 8, 2020

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An advertiser is using a global sitewide tag. Where does the advertiser add a phone snippet on a website to use Google forwarding numbers in a Google Ads campaign?

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April 17, 2023January 8, 2020

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A primary benefit of Google My Business is what it can tell you about how customers behave when they visit your listing. Which Google My Business feature can you use to follow these interactions?

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December 30, 2022January 8, 2020

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WidgetCo wants to increase the total amount of money they make after expenses. They’re unable to change their internal costs. Which factor can WedgetCo lower to drive higher volume and increase the money they make after expenses?

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March 17, 2022January 8, 2020

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A customer is receptive to an upsell during a product purchase. Which part of the customer journey has been exhibited?

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March 17, 2022January 8, 2020

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You’re reviewing the campaigns report in your Google Ads account to find out how effective your current ad campaign is. You’re particularly interested in finding out how many people clicked each ad, even if the click didn’t result in a sale. In which two columns of the campaign report will you see these metrics? (Choose two.)

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March 17, 2022January 8, 2020

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Kyler’s using conversion tracking tags to gain insight into how effectively his ads are converting customer transactions for his online store. But he notices that conversions aren’t functioning. What can help him troubleshoot this issue?

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March 17, 2022January 7, 2020

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Your online store is using Firebase as its SDK for its mobile app. The app integrates with your website. You’re also using Google Ads to manage your marketing efforts. You want to automatically import conversions into Google Analytics for Firebase. Which action will accomplish this?

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March 17, 2022January 7, 2020

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Brenda is compiling a list of definable metrics and key performance indicators (KPI) that will be used to evaluate the final success of her Google ad campaign. Which two statements can guide her as she creates a KPI? (Choose two.)

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March 17, 2022January 7, 2020

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Ansel is planning a Google Ads campaign for his new plumbing client. He knows the client’s top priority is new contact form submissions. His client is also interested in measuring newsletter subscriptions. Which two conversion actions can Ansel measure to showcase the campaign’s results in the client’s two areas of interest? (Choose two.)

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March 17, 2022January 7, 2020

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You’re setting up website call conversion tracking for your business, using Google Ads. If you don’t want to manually edit your store’s website code, what must you do?

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March 17, 2022January 7, 2020

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Jared handles marketing for a chain of restaurants that feature high-end bars. He added a bar and its restaurant as separate locations in his bulk upload, even though they share an address. Both were disapproved. What caused the disapproval?

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March 17, 2022January 7, 2020

Here, Jared has a location with both a bar and a sit-down restaurant, he should consolidate them under a single title.

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What’s the minimum number of locations you can bulk upload to Google My Business?

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December 30, 2022January 7, 2020

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Your Google My Business listing can help customers reach you in a variety of ways. Customers can use a listed address to visit your location. They can also use a phone number to place a call. Which other method, if properly set up, can customers use to contact your business?

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December 30, 2022January 7, 2020

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What are two benefits of selecting Google Firebase as your attribution partner in Google Ads? (Choose two.)

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March 17, 2022January 7, 2020

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What tag allows you to tell Google Ads which specific customer actions should be tracked as a conversion?

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March 17, 2022January 7, 2020

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You’re working in your Google Ads account and set up offline conversions. You need to download the template for “Conversions from Clicks.” Which two file types are supported by conversion templates? (Choose two.)

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March 17, 2022January 7, 2020

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Felix launched both a Google Search Ad campaign and a Google Display Ad campaign to drive sales of tools on his home improvement website. He reviewed his sales data after two weeks and noticed his Search Ad campaign is the most successful. Which optimization type should Felix use if he wants to use bidding or targeting to acquire more customers?

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March 17, 2022January 7, 2020

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Google My Business gives businesses a variety of ways to promote their goods and services to users online. What are the key benefits of Google My Business?

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December 30, 2022January 7, 2020

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Felix launched a Google Search Ad campaign to drive sales of tools on his home improvement website. After reviewing sales data from the first week, Felix notices higher sales from ads with a specific picture of his tools. He changes the pictures of his other ads to be similar to the successful ads. Which type of channel optimization is Felix using to drive higher tool sales?

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March 17, 2022January 7, 2020

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Cliff is a marketing manager who received a series of ads from his creative team. He wants to compare data between those ads using A/B testing. Which type of ads will Cliff compare?

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March 17, 2022January 7, 2020

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Heather’s using Google Ads to promote her online olive-oil business. She’s setting up a conversion action to measure how effectively her ad campaign is increasing sales on her website. Which category of conversion action should Heather select as part of the setup?

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April 17, 2023January 7, 2020

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How is credit dynamically attributed to each touch-point in data-driven attribution?

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March 17, 2022January 7, 2020

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To avoid double counting, what will have to be removed from a website page prior to the addition of an event tag?

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March 17, 2022January 7, 2020

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Which method should be used to promote awareness to customers?

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March 17, 2022January 7, 2020

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If you’re interested in tracking conversions in your Google Ads campaigns and have Google Analytics already installed, there’ll be differences in the conversion data reported by the two systems. What are two of these differences? (Choose two.)

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March 17, 2022January 7, 2020

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You’re serving on a marketing team for an online client, and you’ve been asked to create a list of key performance indicators (KPIs) to help improve the effectiveness of a current online ad campaign. What are two guiding principles that will help you create these KPIs? (Choose two.)

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March 17, 2022January 7, 2020

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You decide to bulk upload your multiple business locations to Google My Business. Some of the locations in your upload were disapproved. Which two errors can cause this issue? (Choose two.)

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March 17, 2022January 7, 2020

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Jon implemented conversion tracking tags for his website. He recently released an app as well. Jon’s reviewing the totals across all conversions using the campaign report in Google Ads, but he wants to see the conversion results specifically for app installs and first opens. How can he accomplish this?

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March 17, 2022January 7, 2020

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Madison owns a retail clothing store. Her marketing consultant says that with all the technology at their disposal, customers will go back and forth across multiple channels before choosing to buy an outfit at her store. The consultant recommends that Madison think about her customer’s journey before they actually arrive at her store. Which type of strategy is Madison’s marketing director suggesting to help her drive sales at her physical location?

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March 17, 2022January 7, 2020

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Tristan owns a local flower shop. His customers are already finding him online, but he’s curious whether Google My Business can do more than just list his phone number and address. How can Google My Business help Tristan engage his customers?

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March 17, 2022January 7, 2020

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Everett just finished building a website for his bus-touring company using the Google My Business website builder. He followed the required steps, and is eager to see his new website live on the web. After pointing the domain at his new website, how long does it usually take for the site to appear online if the site is built correctly?

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April 17, 2023January 7, 2020

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Larry owns a dry cleaning business and would like to give his customers every opportunity to reach him. His Google My Business panel provides his phone number, but he knows some of his online customers would prefer to text for information. How can Google My Business help Larry?

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March 17, 2022January 7, 2020

Google My Business help Larry set turn on messaging within the Google My Business app. Google My Business panel provides his phone number, but he knows some of his online customers would prefer to text for information.

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You added a conversion tracking tag to a landing page on your business’s website. When analyzing your purchasing data, you find duplicate conversions. What’s causing the duplicates?

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March 17, 2022January 7, 2020

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Linda is viewing the campaign report in her Google Ads account after successfully implementing conversion tracking tags for her website. She sees that at least two of her ads generated over 100 View-through conversions. Which two count as View-through conversions? (Choose two.)

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March 17, 2022January 7, 2020

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Which two statements are true about evaluating your existing ad campaigns? (Choose two.) Select All Correct Responses

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March 17, 2022January 7, 2020

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Your company produces candy bars. You need a method for determining the amount of sales driven by each media channel in your advertising campaign. You want a method that considers all possible factors in those sales, such as marketing, branding consideration, the economy, competitor actions, and even the weather. Which analysis technique should you use?

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April 17, 2023January 7, 2020

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Camila has an online store and is using Google Ads to improve her online advertising efforts. She currently has Google Analytics set up for her website and now wants to set up conversion tracking in Google Ads. What must she do in order to make conversion tracking effective?

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April 17, 2023January 7, 2020

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In Google My Business, where can you find the number of Google My Business visitors that are receiving driving directions to your location?

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March 17, 2022January 7, 2020

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Which statement is true about time-decay attribution?

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March 17, 2022January 7, 2020

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How can a Google My Business location can be verified?

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December 30, 2022January 7, 2020

A Google My Business location can be verified by phone, e-mail, or postcard.

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Jamelle wants to use Google Ads to advertise his website. He’s considering using one of the available Smart Bidding strategies that Google offers. What are two Smart Bidding strategies that Jamelle can use for his upcoming campaign? (Choose two.)

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March 17, 2022January 7, 2020

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Which activity might a brand manager track if the desired result is to increase awareness with the customer?

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March 17, 2022January 7, 2020

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Susan’s created a gaming app, which she’s promoting on Google Ads. She wants to track first opens of the gaming app. What must she do first, before she can begin tracking opens of her app?

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March 17, 2022January 7, 2020

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You’ve set up conversion actions for your online retail site. Now you want to set up conversion tracking tags to gain some deeper insights into how people engage with your ads. Match the required tagging action with the corresponding conversion measurement.

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March 17, 2022January 7, 2020

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Carlos has a physical store and doesn’t have the ability to sell his products online. But he still advertises online and wants to measure how effective his online ads are in driving new customers in-store and generating new sales. What is the best way for Carlos to achieve this within Google Ads?

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March 17, 2022January 7, 2020

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Match each product available in Google Marketing Platform for Enterprise with its description.

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March 17, 2022January 7, 2020

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Brad wants to link his Firebase account to his Google Ads account for his e-commerce app. What are the required minimum permissions for Brad’s Google account to be able to do this?

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March 17, 2022January 7, 2020

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Linking a client’s Google My Business with Google Ads allows for the creation of location extensions. Which statement is true about location extensions?

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April 17, 2023January 7, 2020

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Each Google My Business location has a unique ID that applies changes to the right listing. What’s the name of this unique ID?

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March 17, 2022January 7, 2020

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In a survey, a customer shows a strong preference for one brand over another. Which general metric does this behavior fall under?

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March 17, 2022January 7, 2020

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Cory owns a custom purse-design business. He launched an advertising campaign featuring purses made of environmentally friendly materials. He’s followed his customers through their entire journeys. What’s Cory’s final aim when engaging customers in their journey?

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April 17, 2023January 7, 2020

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What’s the best indicator that a campaign is increasing customer loyalty?

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March 17, 2022January 7, 2020

Volume growth of customer referrals is the best indicator that a campaign is increasing customer loyalty.

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Once you’ve established conversion actions in your Google Ads account, you’ll be provided with a conversion tracking tag. What should you do with this snippet of code to successfully track conversion actions?

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March 17, 2022January 7, 2020

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Which attribution type algorithmically evaluates individual customer paths?

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March 17, 2022January 7, 2020

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Senior executives at a global manufacturing company are determining the key performance indicators they’ll use to judge how effective their online video advertising campaigns will be on Google Ads. What guidelines are they creating?

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March 17, 2022January 7, 2020

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Kellie wants to buy an expensive purse from a local accessory store. As a savvy consumer, Kellie wants to find an exact brand at the right price. Which strategy will help an accessory store engage Kellie throughout her customer journey, from the time she begins research to the time she purchases the purse?

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March 17, 2022January 7, 2020

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Marisol owns a busy yoga studio popular with local college communities. Her customers call daily to check on class times, availability, and pricing, which takes too much of her staff’s time. Marisol would love to use Google My Business to provide the answers these customers need, without requiring her staff to take calls. Which feature of Google My Business could Marisol use to accomplish this?

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April 17, 2023January 7, 2020

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Why is it difficult, or maybe impossible, to calculate a total increase in brand awareness from a campaign spanning multiple media channels?

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March 17, 2022January 7, 2020

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Tara knows Google My Business is a great way to share information and engage her customers online. But she’s worried because she has multiple locations, and management may be too difficult. How does Google My Business address Tara’s concern?

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March 17, 2022January 7, 2020

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Tom is a web developer who also runs an online store. He uses Google Ads. He wants to integrate conversion tracking on his site with the updated Google Ads conversion tracking tag (gtag.js). What must he do in order integrate conversion tracking?

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April 17, 2023January 7, 2020

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If you’ve set up conversion actions in Google Ads and Google Analytics, you’ll notice differences in the way this data is calculated between the two platforms. What’s one of these differences?

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March 17, 2022January 7, 2020

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Mary’s a marketing manager for a nationwide vegan restaurant chain. She’s considering which digital channel she should use to advertise her restaurant’s new menu upgrades to people who prefer vegan food. Which two digital channels could Mary use to reach her audience? (Choose two.)

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March 17, 2022January 7, 2020

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Felix launched both a Google Video Ad campaign and a Google Shopping Ad campaign to drive sales of lumber on his home improvement website. He reviews his conversion data after two weeks and notices his video ads campaign seem to be assisting in driving higher lumber sales. He moves more of his budget to the Video Ads campaign. Which type of optimization has Felix used to drive higher lumber sales?

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March 17, 2022January 7, 2020

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You want to complete conversion tracking setup on your business website with Google Ads. You’ve already implemented a global sitewide tag. Your next step is to create event tags, which must be placed in the correct section of your web pages to properly function. Where’s the event tag implemented on a web page?

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March 17, 2022January 7, 2020

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