A candle company should Focus on brand attributes or product value proposition if they want to use it to influence consideration while writing copy for a new Display ad for their product.
- Focus on a specific offer or a product (upsell)
- Focus on story-telling around the brand
- Include an implicit or explicit call-to-action (Buy Now, Buy Here, Shop Here, etc.)
- Focus on brand attributes or product value proposition
Correct answer is: Focus on brand attributes or product value proposition
- Learn more here: https://skillshop.exceedlms.com/student/path/18330-google-ads-measurement-certification
- Sixth chapter: Turn Business Objectives into Marketing Goals
- Sub-Chapter: Choose the right media to reach your objective
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