It is TRUE that the last impression of a video ad will get credit for the view-through conversion.
Correct answer is: True
Google Ads gives conversion credit to the time of the last impression made by the customer before they clicked on the ad.
- Learn more here: https://skillshop.exceedlms.com/student/path/18330-google-ads-measurement-certification
- Fifth Chapter: Analyze and Optimize with Conversion Data
- Sub-Chapter: Analyze data with Hiroko