- Differences in ad placement
- Differences in base pricing
- Differences in metric formatting
- Differences in conversion counts
- Differences in attribution
Correct Answers are: Differences in conversion counts and Differences in attribution
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If you have conversions set up in both Analytics and Google Ads, will the numbers be the same on both platforms? The answer is no. There will always be differences in the conversion data reported by the two systems Google Ads campaigns and Google Analytics. These differences are:
1. Conversion count differences
2. Attribution differences
3. Data of transaction
4. Reporting freshness
- Learn more here: Skillshop Measurement Certification
- Third Chapter: Get Acquainted with Conversion Tracking
- Sub-Chapter: Conversion tracking differences in Google Ads and Google Analytics