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Home » Measurement Certification » Google offers various methods for tracking phone calls from ads, websites, and mobile sites. Match each of the following conversion tracking goals with the correct method.
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Google offers various methods for tracking phone calls from ads, websites, and mobile sites. Match each of the following conversion tracking goals with the correct method.

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Following are the correct matches of conversion goals with their correct method.

  • Track phone numbers on a mobile website – Track clicks on a text link, image, or button
  • Track calls from ads – Add call extension to your Google ad
  • Track calls to a phone number on a website – Use a Google forwarding number

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