Last Updated on 4 years ago by School4Seo Team
“Data-driven” attribution models uses machine learning to evaluate individual customer paths.
- Last interaction
- Linear
- Time decay
- Data-driven
Correct answer is: Data-driven
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Data-driven attribution (DDA) is the most advanced model in Google’s attribution products. A data-driven model algorithmically evaluates individual customer paths. Credit is then dynamically attributed to each touchpoint according to its impact on the conversion.
- Learn more here: https://skillshop.exceedlms.com/student/path/18330-google-ads-measurement-certification
- Seventh Chapter: Assign Value to What’s Being Measured
- Sub-Chapter: Attribution and the customer journey
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