Felix launched a Google Search Ad campaign to drive sales of tools on his home improvement website. After reviewing sales data from the first week, Felix notices higher sales from ads with a specific picture of his tools. He changes the pictures of his other ads to be similar to the successful ads. Which type of channel optimization is Felix using to drive higher tool sales?

  • Creative
  • Targeting
  • Media Mix
  • Bidding

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Correct Answer is:
Creative

Felix is using creatives to drive higher tool sales. There are three main types of channel optimization, creatives, bidding and targeting. Creative is to Customize your assets to serve the right message to the right user at the right moment.

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