- Targeting
- Media Mix
- Bidding
- Creative
Correct Answer is: Creative
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Felix is using creatives to drive higher tool sales. There are three main types of channel optimization, creatives, bidding and targeting. Creative is to Customize your assets to serve the right message to the right user at the right moment.
- Learn more here: Skillshop Measurement Certification
- Eight Chapter: Evaluate Results and Take Action
- Sub-Chapter: Optimization and automation
