- Google Ads Certification Exam – All Q&As * Updated on 10-January-2020
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Correct Answer is:
Multiple channels may use different tools to measure brand lift.
it’s not possible to determine a result aggregated across multiple channels, as is the case with measuring brand awareness and brand favorability. This is due to the fact that different channels may use different tools to measure brand lift. Since brand lift requires surveying ad-exposed and unexposed groups of users, the mechanism and methodology of delivering a survey may be specific to each channel.
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