Sometimes it is not possible to measure the success of a Google Ads campaign that is aggregated across multiple…

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Sometimes it is not possible to measure the success of a Google Ads campaign that is aggregated across multiple channels, as is the case with measuring brand awareness and brand favorability. Why is it difficult to determine performance across multiple channels?

  • Multiple channels survey only ad-exposed groups of users.
  • Multiple channels aggregate all your data into a single view.
  • Multiple channels consolidate campaign data for actionable insights.
  • Multiple channels may use different tools to measure brand lift.

Correct Answer is: Multiple channels may use different tools to measure brand lift.

it’s not possible to determine a result aggregated across multiple channels, as is the case with measuring brand awareness and brand favorability. This is due to the fact that different channels may use different tools to measure brand lift. Since brand lift requires surveying ad-exposed and unexposed groups of users, the mechanism and methodology of delivering a survey may be specific to each channel.