- Media objectives
- Marketing objectives
- Campaign metrics
- Business objectives
Correct Answer is: Business objectives
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Business Objective Definition: A broad, top-level goal for your company. This goal typically focuses on increasing revenue, profit margin, or volume (for example, units sold). Often, larger companies will create a sub-goal for each of their lines of business. Clearly defined business objectives will help you to understand which strategies work to grow your business and which you can improve.
- Learn more here: Skillshop Measurement Certification
- Sixth chapter: Turn Business Objectives into Marketing Goals
- Sub-Chapter: Determine your business goals
