1. Bring data to all of your meetings, 2. Run tests continuously and 3. Encourage learning from failure are the three good measurement habits for any individual or company.
- Look at data only every month or so
- Bring data to all of your meetings
- Run tests continuously
- Encourage learning from failure
Correct answers are: Bring data to all of your meetings, Run tests continuously and Encourage learning from failure
To build a truly data-driven organization, regardless of company size, it’s important to cultivate individual measurement habits. Below are a few habits that anyone, regardless of their role in the organization, can adopt:
- Bring data to all your meetings — this is key. Data needs to be at the center of every decision made.
- Run tests continuously. Tests and experiments are the best way to enrich learnings and increase data points that help inform important strategic decisions.
- Encourage learning from failure. Failure has a bad reputation. It’s often thought of as falling short of expectations, or a mistake.
- Learn more here: https://skillshop.exceedlms.com/student/path/18330-google-ads-measurement-certification
- Eighth Chapter: Evaluate Results and Take Action
- Sub-Chapter: Develop a test-and-learn culture