- Google Ads Certification Exam – All Q&As * Updated on 10-January-2020
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Correct Answer is:
Offer them a specific call to action
Cory leads people to think about or show interest in his brand. He should address all the people who match the desired customer profile and have shown some interest in the advertised product or category. Now Cory should get people to do something, like make a purchase. He should address all the people who have shown a strong interest in the advertised brand or product by offering them specific call to action.
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- Sixth Chapter: Turn Business Objectives into Marketing Goals
- Sub-Chapter: Map your customer journey