Cory owns a custom purse-design business. He launched an advertising campaign featuring purses made of environmentally friendly materials. He’s followed his customers through their entire journeys. What should Cory do to move his customer journey forward when a potential customer shows a strong interest in a product?

  • Send targeted advertising
  • Show them more ads for services
  • Ensure brand loyalty
  • Offer them a specific call to action

Correct Answer is:
Offer them a specific call to action

Cory leads people to think about or show interest in his brand. He should address all the people who match the desired customer profile and have shown some interest in the advertised product or category. Now Cory should get people to do something, like make a purchase. He should address all the people who have shown a strong interest in the advertised brand or product by offering them specific call to action.