- Send targeted advertising
- Show them more ads for services
- Ensure brand loyalty
- Offer them a specific call to action
Correct Answer is: Offer them a specific call to action
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Cory leads people to think about or show interest in his brand. He should address all the people who match the desired customer profile and have shown some interest in the advertised product or category. Now Cory should get people to do something, like make a purchase. He should address all the people who have shown a strong interest in the advertised brand or product by offering them specific call to action.
- Learn more here: Skillshop Measurement Certification
- Sixth Chapter: Turn Business Objectives into Marketing Goals
- Sub-Chapter: Map your customer journey