If you want to track first opens for your mobile app. Your app uses the Firebase SDK. The correct order of steps are as followed:
- Link your Firebase account to your Google Ads account.
- Select Conversions in Google Ads.
- Select app installs and in-app actions.
- View data in Google Analytics.
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- Learn more here: Skillshop Measurement Certification
- Fourth Chapter: Set Up Conversion Tracking to Meet Your Goals
- Sub-Chapter: Set up actions for app installs