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Home » Measurement Certification » Due to Google Analytics providing a cross-channel view of the customer journey, there’ll be differences in the way conversions are measured between Google Analytics and Google Ads. Which is a difference you should be aware of?
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Due to Google Analytics providing a cross-channel view of the customer journey, there’ll be differences in the way conversions are measured between Google Analytics and Google Ads. Which is a difference you should be aware of?

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  • Return on ad spend
  • Machine learning
  • Total tax deductions
  • Reporting freshness

Correct Answer is: Reporting freshness

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You should be aware of the difference caused by reporting freshness. Google Ads conversion tracking reports on conversions a bit sooner than Analytics goals that are imported into Google Ads. Google Ads reports on conversions every three hours. However, if you’re using a non-last click attribution model, conversions can be delayed by up to 15 hours. Analytics goals imported into Google Ads are reported every nine hours.

  • Learn more here: Skillshop Measurement Certification
  • Third Chapter: Get Acquainted with Conversion Tracking
  • Sub-Chapter: Conversion tracking differences in Google Ads and Google Analytics
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