Correct Answer is:
1. You can import conversions, adding any additional code to enable automatically collected events.
2. You can use audiences created in Firebase for conversion tracking and remarketing in Google Ads.
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As an attribution partner, a huge benefit of using Firebase is that you can import conversions without needing to add any code to enable automatically collected events. In addition, you can use audiences created in Firebase for conversion tracking and remarketing in Google Ads.
- Learn more here: Skillshop Measurement Certification
- Fourth Chapter: Set Up Conversion Tracking to Meet Your Goals
- Sub-Chapter: Set up actions for app installs
