Sarah’s a digital marketing consultant. With 90% of sales still taking place in a physical location, she knows her clients need to reach customers throughout their journey to ensure the best chance at a sale. Those customers need to find her client’s products across multiple channels. Which type of marketing strategy can Sarah use to drive sales to her client’s physical locations?

  • A search engine optimization strategy to rank for keywords.
  • Third-party lead generation to qualify inbound leads prior to contact.
  • A strategy designed to mimic all ads directly from similar local businesses.
  • An online-to-offline strategy to drive offline sales with online ads.

Correct Answer is:
An online-to-offline strategy to drive offline sales with online ads.

There are always multiple touch-points throughout this journey, and rarely is the journey ever direct. Sarah, who is a digital marketing consultant, should follow online-to-offline marketing strategy to drive sales to her client’s physical locations. Make it easier for shoppers to find her client’s business across multiple channels like Search, Display and YouTube by pointing them to helpful information like store hours and photos, directions to the business, or the ability to call.