Here’s a list of the types of objectives with the correct description. (Remember, some people call these “KPIs.”)

• Campaign Metrics – These are the individual metrics you use to measure the success of your media objectives
• Business Objective – A broad top level goal of your company. This goal typically focuses on increasing revenue, profit margin or volume (for example, units sold)
• Marketing Objectives – Marketing goals that support the business objectives such as building awareness
• Media Objectives – The goals for each medium through which your marketing objectives are completed. For example, the goal of your YouTube campaign

• Learn more here: https://skillshop.exceedlms.com/student/path/18330-google-ads-measurement-certification
• Sixth chapter: Turn Business Objectives into Marketing Goals
• Sub-Chapter: Determine your business goals

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