Jerran is a marketing manager at an advertising agency. His client would like to track contact form submissions originating from their Google Ads account. The client has a global site tag successfully installed, so Jerran can use an event tag to track this conversion action. Which type of event tag should Jerran use?

  • A click event tag
  • A social event tag
  • A reload event tag
  • A page load event tag

Correct Answer is:
A page load event tag

Jerran should use page load event tag to track this conversion, a contact form submissions originating from their Google Ads account. Page load event tag count conversions when customers visit the conversion page, such as a confirmation page for a purchase, contact form submission or sign-up.