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Home » Measurement Certification » Jerran is a marketing manager at an advertising agency. His client would like to track contact form submissions originating from their Google Ads account. The client has a global site tag successfully installed, so Jerran can use an event tag to track this conversion action. Which type of event tag should Jerran use?
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Jerran is a marketing manager at an advertising agency. His client would like to track contact form submissions originating from their Google Ads account. The client has a global site tag successfully installed, so Jerran can use an event tag to track this conversion action. Which type of event tag should Jerran use?

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  • A click event tag
  • A social event tag
  • A reload event tag
  • A page load event tag

Correct Answer is: A page load event tag

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Jerran should use page load event tag to track this conversion, a contact form submissions originating from their Google Ads account. Page load event tag count conversions when customers visit the conversion page, such as a confirmation page for a purchase, contact form submission or sign-up.

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